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One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re great, but… They all say that!”

But what if you could show offline clients how to get all of their business from referrals, thereby saving the money they spend on advertising? What would that be worth to them? Frankly, it should be worth about 2-3 months of their current advertising budget, paid directly to you.

This won’t work for all businesses, so use your best judgement on which businesses to work with using this strategy. While every business will be different, you can quickly learn the basics on how to set up a referral system that brings in as much if not more business than their current advertising.

Let’s use an automotive repair shop for our example. First, what do most people think of when considering auto repair places? The shops are dirty, the mechanics try to take advantage of customers by doing work that doesn’t need to be done, they take too long to make repairs, you have to arrange for transportation while you don’t have your car, their waiting room is depressing, etc.

We want to change all of those things. Cleaning the shop up won’t cost a thing beyond labor and it can make a tremendous difference in how people perceive the shop when they arrive. If the outside of the shop needs a new coat of paint, some flowers planted in the bed out front or a fresh sign, it should be seen to. This alone can bring more business in off the street.

Next, unless the mechanics are really good at explaining what needs to be done to the mechanically illiterate, there should be a liaison between the mechanics and customers. This liaison will show the customer what the problem is, what might have caused it, why it needs to be fixed and what it will cost. A clear, thorough explanation without technical mumbo-jumbo can go a long way to putting the customer at ease and making them feel they’re not being taken advantage of.

If the work is going to take longer than, say, 90 minutes, the auto shop either provides a loaner car or offers to drive the customer to their home or place of work, picking them up when the car is ready. How many auto places do this? Almost none. Imagine the word of mouth this alone can create.

If the customer opts to wait for the car, they’re shown into a waiting room that looks more like a living room than a nasty waiting room. The chairs are plush and comfortable, there’s flat surfaces if they want to work on a laptop or do anything at a desk, and instead of the usual daytime television, there’s a DVD playing of a truly funny and non-offensive comedian. Who doesn’t feel better after laughing? Plus there’s beverages – not just coffee – and maybe even some bagels, fruit or danish.

After the repair is made, the car is washed and cleaned. The bigger the repair, the better the washing and cleaning. This could range from a quick exterior wash to a full wash and wax outside, vacuuming and wipe down inside. An alternative would be to set up an affiliation with a nearby car wash, getting car wash tokens in bulk at a discount. Then for every $x amount of money spent, the customer gets a token. If the amount is $50, then on a $300 repair job the customer would get 6 tokens which could be used for 6 car washes. This is hugely unexpected by the customer and something they’re likely to brag about to others for weeks.

If the customer doesn’t receive car wash tokens, she should be given something. It could be as simple as homemade looking cookies for the road or a cup of good coffee to go. As the customer is paying her bill and receiving her tokens, she gets a very brief questionnaire about her experience. The final question is, “Can we use your comments for marketing purposes?” Thanks to the law of reciprocity and the small gift she received, she’s almost certainly going to say ‘yes.’ These comments can be put on the business’ website, and after several months should number in the hundreds. If they ever do more advertising, all they’ll need is a list of these comments along with their hours and location to create a very effective ad.

The customer gets an actual thank you card in the mail within 2 days of her experience at the shop. On the card is a photo of the shop with all the employees out front, holding a giant blank sign. Only the sign isn’t blank, it only appears that way when the photo is taken. Before sending it out, “THANK YOU customer name!” is hand written onto that blank sign. If they have the technology they can do this in Photoshop, but hand writing it in is fine. In the card is a very warm thank you along with 2-3 magnets containing the business’ details and the suggestion she give one or two to friends.

Finally, 3 to 6 days later the customer gets a follow up phone call, inquiring if the car is still running fine and making sure everything is alright. If there should be any problem, being this proactive will keep the business in good favor with the customer. And if everything is fine, it leaves the customer with a very warm, cared-about feeling that they simply don’t get with the typical auto mechanic.

This has been just one example – how you set up a referral program will vary according to the type of business you’re working with. You probably noticed that nowhere in this sequence did we actually ask the customer for referrals. Typically, the best way to get great word-of-mouth advertising isn’t to ask for it – it’s to give the customer such an amazing experience, they just have to brag to others about it.

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First of all, let me clarify that introverts aren’t necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn’t important to them. Now, let’s say you have 2 salespeople – an extrovert and an introvert.

The extrovert is likely to talk – and talk – and talk – which is exactly what you expect from a salesperson. And in the midst of all this talking, the extrovert will make sales.

But the introvert will do something the extrovert commonly fails to do – the introvert will ask questions and LISTEN to the answers.

I don’t mean they wait for the prospect to stop talking so they can begin extolling all the many benefits of the product. I mean they LISTEN. They want to know what’s keeping the prospect awake at night in relation to the problem the product solves. They want to know the prospect’s fears, desires, dreams, etc. They want to know what’s worked for the prospect, what’s failed for the prospect, and what that prospect really, truly wants so they can help this prospect get it.

And this same sales person will continue to use questions as they present their product or service, questions that direct the prospect to the desired conclusion – that this product is what they want and need.

Everything else being equal, 9 times out of 10 the introvert salesperson will outsell the extrovert – all because they asked questions and listened closely to the answers.

Introverted marketers have the same advantage as introverted salespeople. They dig to discover what it is their prospects truly want. They ask questions, be it in person, over Skype, in forums, via email, etc. And they pay close attention to the answers.

These same marketers spend time researching what successful marketers are doing. They don’t assume they already have the answers – instead, they look to those who’ve succeeded and they ask how it was done and how it can be duplicated.

Now mind you, extroverts can master the skills of asking questions and listening to the answers as well as any introvert, if they try. It doesn’t come as naturally for them, but it will come with practice.

And if you look at the most successful people in the world, what you will find is they stand on the shoulders of those who came before. They asked questions, got the answers and used this knowledge to carve their place in the world.

Try it. Next time someone asks you for advice, ask them questions first. Next time someone asks about your product, ask them about their needs first. Next time someone is on a forum looking for help, ask them for more information. And then pay close attention to what they say before you make your reply.

It’s an almost unknown fact that asking the right questions and listening to the answers can be one of the highest paying skills in the world.

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The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers.

Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale.

Here then are a dozen of the most powerful reasons why someone might buy your information product.

To make money. This one is easy; sometimes you’ve got to spend money to make money, like buying a course on how to invest in the stock market, or how to start a business. In fact one of the easiest ways to make a sale is to show that your prospect’s small investment can be turned into a much bigger return.

To save money. Buying a water filtration system can save a person hundreds of dollars over buying bottled water. If your solution saves money, show them how much. If you teach how to make money, show them not only that they can make money with your product – they can also save money by not making stupid mistakes. If you sell dating products, show them how finding the right person quickly will save a fortune in dinners, movies and bad dates.

To save time. Instant coffee, fast food and done for you solutions all fall into this category. So does anything that shortens the learning curve. If you sell courses, this one can be big. Do they want to build a business in six years? Or buy your course and build it in 6 months?

To feel important. No one needs a Rolex or a Ferrari, but they feel better about themselves when they own one. Status is hugely important to some people – why else would they spend hundreds and even thousands of dollars on a purse or a pair of shoes when something from the discount store would work just as well?

To make it easier. Let’s say you sell a big course on how to get a certain result through a series of steps. Yes, they could do everything you teach in the course – or you could offer to do the work for them for a price. They won’t have the hassle of doing it themselves, and they can be certain it will be done right.

To feel good. This one is broad and encompasses a lot of things. We feel good when we pamper ourselves. We feel good when we do something for someone else. We feel good when we’re furthering our education or providing for our future. Really, no one buys something to feel bad. The question to ask yourself is how does your product make your customer feel good?

To move us closer to our goals. Whether those goals are basic like food and shelter, or more grand like taking over the world, we will buy almost anything that will help us get whatever it is that we want most.

To move us away from pain. Whatever that pain might be – physical, mental, emotional – people will buy if they think it will help to ease or erase the pain.

To be superior. Granted, few people openly admit they want to feel superior, yet almost everyone does. This is why people buy products they think are ‘cool’ or will make them look good, like tattoos or fast cars. They’ll buy things simply because they’re new or upgraded, or because they’re better versions than what their friends have.

To keep up. People will buy something because everyone else has it and they don’t want to be left behind. Look at smartphones. The more people had smartphones, the more pressure there was on everyone else to get one, too. If your product can reach a tipping point of popularity, people will buy it simply because others have bought it.

To be a good fan. Football fans buy giant foam fingers to show they’re fans. Collectors of Coke products will buy anything that has a Coke name on it. People who love Apple will stand in line to buy the latest gadget. Followers of a particular blogger will buy that blogger’s new book without hesitating. If you can build trust with your community, you can get them to buy products simply because you recommend those products, whether they’re your products or someone else’s.

It’s on sale. Or scarce. Or both. Customers will sometimes buy things simply because they’re a good deal. If you don’t believe it, check out any black Friday sale – people line up to buy stuff they didn’t even know they wanted until they saw it was going to sell at a cheap price. People are also much more likely to buy if they think they’re going to lose the chance to buy because of scarcity, or the chance to buy at this low price because the price is about to go back up.

Bonus Reason: Because you orchestrated a marketing campaign that took away all of the risk and provided so many benefits, they couldn’t help but buy your product. And when they bought it, they did a little jig in front of their computer or holding their phone, because they were so happy they got it!

IMPORTANT PRE-LAUNCH WARNING: Save Club Business Opportunity is currently in Pre-Launch. Our official launch date is June 1, 2025. Discover a revolutionary membership platform that turns everyday spending into extraordinary rewards. over 1,000,000 saving opportunities—from 150,000+ retailers and 60,000+ restaurants to 900,000+ travel partners — Our innovative model allows you to save potentially thousands of dollars a year, 5 ways to Make Money, 2 x 16 Matrix! Save Money & Make Money Online!

If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing.

1. Your most valuable asset is your customer list. Not your prospect list, your customer list – people who have spent at least a dollar with you. Do everything you can to grow this list, because once someone trusts you enough to hand you a dollar, they’ll hand you $50. And once they hand you $50, they’ll hand you $500, but only if you treat them right.

2. Your second most valuable asset is your affiliates and JV partners. I’m talking about the affiliates who promote your products time and again, the ones that stick by you because A) They believe in you B) They believe in your products C) You treat them like the royalty they are. Your affiliates can make you more money in one day than most people earn in a year. Find them, nurture them, be amazing to them and take care of them.

3. Your third most valuable asset is really your most valuable, but until you’ve been in this business for awhile I’m afraid you won’t believe it, so I placed it here at number 3. But think about this – if you don’t treat your customers right and your affiliates right, what happens? You get a bad reputation. And once you have that, you might has well hang it up and go get a job at Walmart. Your reputation is EVERYTHING online. Protect it the way you would protect your own child, because you only get one chance to do it right. This goes for your brand as well.

4. Other valuable assets in no particular order are: Your prospect list, your outsourcers and your products. Focus on moving people off of your prospect list and onto your buyers list, even if it’s only a $1 purchase. Treat your best outsourcers well – you don’t want to have to find and train new ones every 6 weeks. And products, well…

5. Your products speak for you. Make them awesome and be sure they deliver on every promise you make. And do create products – lots of them. The more the merrier, so long as each one is filling a real customer want. It’s much easier to break into the 6 figure realm when you’re creating your own products. My most prosperous years are the ones where I’m creating the most solutions and products.

6. Keep things simple. I see aspiring marketers trying to over-complicate things all the time. Find a want, create the product, sell it to those who want it. Simple. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” When you reduce the clutter and noise, you can do less and get more from it.

7. Focus. Pick a niche and focus on that niche. Let nothing distract you, including all the other niches. Make a list of things to do. Do each one. This sounds so simple, yet people try to go in several different directions at once and of course wind up going absolutely nowhere. This is one I got right from the start – I chose the IM niche and never looked back, and I’ve never regretted it.

8. Use systems. With a finely tuned system you can do anything. When they build a car, do they reinvent the engine each time? No. When you start an IM business, you don’t have to reinvent the mechanics of how to run it, either. Get a system and you’ll be free to focus on making money while the system runs your business.

9. Do 15 minutes of concentrated, positive thinking every morning. Do affirmations in the mirror, read something inspiring, look over and read aloud your goals, etc. Whatever it is that lights your fire, do it first thing in the morning and it will fuel you for the rest of the day.

10. Send out ships. Thinking positive is the first step, but it’s not enough. You’ve got to climb those stairs, not just look up at them and hope you somehow get to the top. So each day, send out ships. Make contact with someone in your niche. Build alliances. Email a dozen prospective affiliates. Skype with your best prospects. Whatever it is that brings in the business and makes you money, do it daily.

11. Use deadlines. Work inevitably expands to fill the time allowed, so only allow enough time to get it done. Then cut that time in half. You’ll be astonished at how fast you can work and what you can achieve.

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12. Screw perfection. Really. You’ve got to take that attitude or you’ll be working six months on a product trying to get it perfect. When you finally do launch it, the window has passed and the desires of the community have moved on.

13. Build a real business. A blog is not a business, nor is a list. Those are components of a business. Decide what business you’re in and then treat it as seriously as any brick and mortar business.

14. You are the CEO of your business. Act like it. Outsource as much as possible so you don’t get bogged down. You can’t captain a ship while you’re swabbing decks. Focus on the big picture and outsource the details.

15. When you receive payment for a product, that’s when your work begins. Remember, it’s easier to keep a customer than to get one, but if you don’t continually take care of your customers, you’ll lose them.

16. Stand for something. No successful business has ever been all things to all people.

17. Pre-sell your products. This way you know for a fact if there’s a market for it, PLUS you have a huge incentive to get that product out the door FAST. And if there’s no interest in the product, you’ve just saved yourself the work of creating what would have been a loser anyway.

18. Make connections. Every day make one new connection and then maintain that connection forever. Yes, forever. Or until you retire. You can never have too many connections, too many friends in the business, too many customers, too many affiliates and JV partners, etc.

19. Be an idea magnet. What’s an idea? Often it’s a combination of two old things into something new. Look for ideas everywhere and write them down. WRITE THEM DOWN. Writing them ensures you don’t forget them, it frees your mind to think of more ideas, and it trains your mind to be ever watchful for the next big idea.

20. You can’t email your list too often. There’s a belief that if you send out an email everyday to your list, you’ll burn the list. And this is true if all you’re sending is ads. But if you’re also sending tidbits of good information or even just something to brighten their day, they will welcome your messages. In fact, emailing every day ensures you stay in their memory. Email once a week and they’ll forget who you are.

21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.

22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.

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23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.

24. Join a mastermind group. If you can’t find one, start one.

25. Outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’

26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t gather up the courage to ask for the sale. Finally another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young sales person looked astonished, but when he had to split his commission with the sales person who asked for the sale, I could see the new guy had learned his lesson.

27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.

28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5,000 a month coaching program.

29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?

30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on quality business coaching, you can expect to make $10 or more in just the first year, as long as you ACT on the good advice.

31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.

32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.

33. Have fun. If you’re miserable, you’re not doing it right. Yes there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.

There you have it – 33 things I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.

One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have to.

Speaking to someone through their email is the next best thing to calling them. Used correctly, it’s a way into their heart and can bind them to you for multiple years and transactions to come. But sadly, most marketers are truly terrible at email marketing. That’s why I’ve compiled this list of the 33 best email marketing tips to double and possibly even triple your profits – sometimes overnight.

One of the goals of the very first email is to set the tone of things to come. Let them know how often you will be emailing, what you’ll be sending and what’s in it for them. If you’re going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You’ll be sending great info they can USE and will enjoy.

B. You’ll be sending recommendations, and if that is going to blow their minds, they should unsubscribe NOW. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart’s content.

From the very first email, try to get replies. Ask them what one thing would help them the very most right now to get what they want. You might phrase it something like, “What’s your biggest challenge right now in ___.” Then use their responses to drive your marketing.

Send testimonials. Often. Like once a week. A person’s guard is down when they’re reading their emails, which means it’s a perfect time to send a story about someone who used your product and had terrific results – the same results the person reading your email wants to get.

If your business requires more information from prospects than just a name and an email address, gather this info slowly. If you ask for name, email, address and phone up front, you’re likely to get nothing. But if you ask first for just an email address, and later ask their name, and then their address and phone number, you are much more likely to get all of this information. [ALTERNATIVE: Let them opt in to your list with just an email address. On the next page, ask for more info. Even if they don’t give it, at least you captured the email.]

Do tons of research. Know your prospects better than they know themselves.

Write to them every day. Yes, every day. The key is to send something INTERESTING every day. Simply sending offer after offer is not interesting. Sending stories or tips or news or updates is interesting – and you can always close with an offer. Just don’t make the offer the only thing in your email.

No hard sales. Repeat: No hard sales. What’s hard selling? “Buy this right now because it’s fantastic, on sale and will never be offered again at any price and oh my god this is so wonderful I just wet my pants.” Yeah, you know what I mean. Instead, use the soft sell. Third party testimonials and stories are excellent for this.

Pretend you’re writing to a friend who has the same needs and desires as those on your list. Picture your friend in your mind as you write. This will help you to connect with your list.

If you have your own products, then promote them. After all, if your products or services are what will most help your lists, then why promote anything else? Be proud of your products. Only promote affiliate products when they fill a need your product does not, or when list members have already purchased your product.

Do promote affiliate products that are similar to yours to your buyers. For example, let’s say you have a product on how to drive traffic. The buyers of that product will be excellent prospects to purchase other traffic courses as well.

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For your buyer lists: Follow up. Give them tips on how best to use the product they purchased, along with a recommendation for a related beneficial product.

Don’t do your real selling in emails. Email is for relationship building through valuable content. Do your real selling on the sales page.

Carry a device or a simple notepad with you to record ideas for emails. Ideas are everywhere, you just have to start looking.

Segment your lists to stay relevant. Sending emails on a topic readers aren’t interested in is a no-no. Instead, offer a free report on the topic. Those who opt to get the free report have shown they are interested in the topic, and you can now tailor content to their interest.

Tell them why. If you want them to take some sort of action, tell them why they should take it.

Meet them where they are now, not where you want them to be. If your prospects are new to your niche then you’re going to write to them differently than if they are seasoned veterans. Start with their mind set (Confused? Skeptical? Scared?) And walk with them to the solution you offer.

To become the authority in their eyes, you need to do two things: First, know more about the topic than they do. This means you read, study and so forth. Second, educate them. Share your knowledge and you are without question the expert.

Infuse your marketing message inside a compelling story to hook your readers.

Create open loops to get your emails opened. That is, finish one story and start another in one email. They open the email to get the end of the story they read yesterday, then have to open tomorrow’s email to get closure on today’s story.

If subscribers aren’t opening your emails, take them off your list. Too many people not opening emails can hurt your deliverability and your emails could fall into spam folders.

The purpose of social media? To get people on your email list. Remember that and market accordingly. In social media people may (or most likely won’t) see your message. But get into their inbox and your odds go up exponentially that your content will be read and acted upon.

With email, you OWN your audience. With social media, they can shut you down anytime they choose. Again – the purpose of social media is to get people on your list.

Create a set of emails based off of your niche’s frequently asked questions. The subject line is the question, the email body is the answer.

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Trouble finding topics? Use movies, songs, TV shows, news, topical issues – anything you can relate back to your subject. What would you talk about with coworkers on break? Yeah – that’s the stuff to use.

Get creative with your lead magnets. A list of resources, a video tutorial, a webinar – you don’t have to just do a pdf anymore.

Buyers are best, but freebie seekers can be useful, too. Buyers tend to buy again. But some freebie seekers do eventually buy. And others might share your stuff on social media with new buyers. So yes, let the freebie seekers on your list.

Treat your buyers like royalty. Give them special perks and benefits for being your customer to keep them loyal and buying your stuff. Let your non-buyers know they are only getting the standard red carpet treatment, while your buyers are getting the platinum star treatment. Encourage them to become buyers, too.

Create a 7 day email series for prospects who abandon the shopping cart. Acknowledge them in the first email, give them social proof in the next email, then combine social proof with the reasons they should buy from you in the next 5 emails.

Have a personality. Don’t write like a machine – write like yourself. You’ve got a personality and hopefully it’s a good one. Use it to connect and let readers see the real you.

Build a cult of ‘you.’ Unite your readers with a common goal. Give yourselves a name and create your own language, too.

Write F.A.Q. emails. These tend to get opened and read a LOT. If you have a big promotion going, send out an F.A.Q. 2 days into the promotion and 3 days before it ends. Also place the F.A.Q. at the bottom of your sales page, underneath the order button. It will increase conversions.

Use $1 trial offers to greatly increase sales. Let them know up front how much they will be charged and when, so they can cancel if they decide to. But if your product is good, most won’t cancel.

Need to raise some cash fast? Do a 72 hour sale with a great offer. After 36 hours, lower the price again and let them know that people who purchased in the first 36 hours are getting an incredible bonus for having paid a little bit more.

There you have it – 33 tips to make your email marketing more profitable today, tomorrow and next year.

Of course the unspoken king of email marketing tips would be this:

Always, always, ALWAYS be building your list.

These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t and thought you might like to see the results.

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Optimize your “sender” or “from” field. Using a business name does not seem to work as well as using a personal name, probably because people want to read messages from people, not from businesses. However, combining the business name with the personal name seems to work well, especially if the business name is either well recognized or implies a benefit. For example, ‘Joe Smith, ProBlogger’ would likely work well, as would ‘Jane Smith, Traffic Tips.’

Further optimize your “sender” field. I’ve experimented with using symbols before and after my name in the ‘from’ field to make my emails stand out, and it does seem to make a small difference. For example, ~Joe Smith~ tends to be opened more often than Joe Smith.

Use a great subject line. Entire products have been written on this topic alone, but here are some tips:

Use a number: “3 Ways to Get Bigger Muscles in 7 Days”

Use curiosity: “The Fried Banana method to Younger Skin”

Write as if you’re addressing a friend: “Hey” “What do you think?”, “Okay?”, “I told you he’s crackers”, “Last Sunday”, “See You Tues” “Got it?”, etc.

State a big benefit: “Look 10 Years Younger and Feel 20 Years Smarter”

Personalize the subject line. Everything else being the same, personalizing the subject line can increase your click through rate. Just don’t over do it.

Avoid spam words. You know the ones: Cash, payment, money, credit, quote, etc. These words will land you in the spam folder, and you’re not likely to get many opens there.

Optimize the preview text. Remember, the sender can often see the first line or two of text, so make it interesting, relevant, and preferably curiosity provoking.

Make it a habit to be entertaining. The more entertaining and interesting your emails are, the more likely your recipients will continue to open them.

Send twice. 8-12 hours after you send an email, send the email again to those who didn’t open your first email.

Last tip: Email often. Once a day is great. If you only send an email once in a while, recipients will forget who you are. By being in the inbox daily, I’ve found they are more likely to recognize you and open your emails.

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Blogging is a proven way to stay in contact with customers, get new buyers, get traffic and backlinks and especially boost your own credibility rating. But all of that blogging takes time. Here are 7 tips to make your content creation, and blogging go a lot faster.

1. Keep a list of your brilliant ideas. Okay, so they won’t all be brilliant but some will be. And if you don’t write them down you’ll lose them. Each time you get a new idea for a blog post, write it down. This simple act frees your mind to give you even more ideas and to improve the ideas you’ve already had.

2. When you’ve got a good idea, start making a list of what you’d like to add to it. For example, your idea might be “10 Ways to Inject $10,000 into Your Business.” As you think of each method, write it down.

3. Do your research. While you might know some of the points you want to make, you can deepen and enrich your post by also gathering information from outside sources.

4. Eliminate the least. In our example of “10 Ways to Inject $10,000,” you might actually come up with 15 ideas or more. Discard the less appealing points so you can focus on only the strongest ones. At this time you might also find that your post will be better served by focusing on just 7 methods rather than 10. This is editing before you write and can save you a tremendous amount of time. Imagine if you wrote your post with your initial 15 ideas and later decided to use just 7 – you would have written twice as much as needed.

5. Create an outline. This step alone can cut your writing time in half.

6. Prepare your work area. Before you begin writing, eliminate all distractions. Close email and social networks and turn off your phone. Set a timer and try to beat it. And then write. Don’t edit. Don’t worry about spelling, grammar, etc. Just write.

7. Edit tomorrow. As good as your editing today might be, tomorrow it will be even better as you read your post with fresh eyes.

In addition to saving time, you’ll also notice that the faster you write blog posts, the less you mind writing them. Pretty soon your post-a-week schedule might even turn into 3 or 4 new posts each week. And the more you blog, the more attention you can command!

If you’re currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn’t for everyone, but there are several very good reasons why you might want to consider it.

You can be the good guy. People are looking for answers, for help and for solutions to their problems. You and your content can make a real difference in their lives. And by making that difference, you become….

The expert. The go-to person. The Big Kahuna that people respect. You’re the trusted authority and now opportunities are coming to you in the form of free advertising on social media, affiliates, joint venture proposals and so forth. Which brings us to…

A greater income and additional income sources. You’re now monetizing your expertise by selling products and courses.

So what kinds of content can you create and publish?

Blog Posts
Websites
Short Reports
eCourses
eBooks
eMails
Kindle Books
Actual Books
Workbooks
Resources Lists
Infographics
eNewsletters
Print Newsletters
Magazines
Interviews
Frequently Asked Questions
Webinars
Podcasts
Slide Shows
Video Courses
Audio Courses
Home Study Courses
Step-by-step Tutorials
Templates
Presentations
Screencasts
Cheat Sheets
Buyers Guides
Membership Sites
Member Forums
Top Lists
Stories
Mindmaps
Live Events
Apps
Software

More ideas…

You can publish content everywhere – your site, your blog, your member’s area, your newsletter, etc.

You can give away content – such as an ebook or ecourse – to build your email list.

You can record audio and/or video versions of your book and sell it.

You can hold live webinars or in person workshops, then sell the recordings.

You can build traffic by sharing great content such as infographics and top lists on social media.

You can create video courses to sell and promote your video courses by giving away snippets of the course, or a ‘lighter’ version.

You can interview experts and use the interviews and the transcripts as products or giveaways or as content on a paid membership site.

You can combine your articles and blog posts into eBooks and print books!

If you’re not yet creating and publishing content, you might be missing out on a world of opportunities. And if you are, you might want to consider adding new types of content to further expand your reach, your business and your bottom line.

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it.

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You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000 word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by someone else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear in the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

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