Tag Archives | secrets of success

Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar?

According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.”

Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits.

It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you.

So what happened? Your environment changed and so did the triggers. This made it easy to effect a change.

People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow.

The bed is now a trigger for just one thing – sleeping.

This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted.

If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions.

If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time.

Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work.

A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it.

In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time.

Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity.

When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger overall satisfaction with your life.

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Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right? …

Maybe not. Suppose – just suppose – you decide to sell NOTHING for the first two to three months of your business. Not a gosh darn thing.

Instead, what you do is focus on building and nurturing your audience. Once they know you and are confident you know what you’re talking about, then and only then do you sell them something.

“But I need to make money NOW!”

Okay, what if you had started the entire process 3 months ago? They say the best time to plant a tree is 20 years ago, and the second best time is today. So bear with me for a moment while we plant a tree in your mind right now…

Let’s say you’ve taken up a new hobby. Maybe it’s golf. You’re cruising the Internet when you find this offer for a free golf book for newbies, “10 Ways to Take 10 Points Off Your Game Today.” You enter your email address and get the book.

And next thing you know, this author is sending you golfing offers on a daily basis. “BUY THIS!” “BUY THAT!” And on and on. What do you do? Maybe you buy something, maybe you don’t. But do you lose faith and trust in the person? Yes. This is just some guy who used a bait and switch on you. “Get my free book!” turns out to really mean “Let me sell you a whole lot of stuff so I can make money!”

This is how Internet marketing typically works, and the days of it being a magic bullet are long gone. Sure, the money is in the list, but if you are continually going for the sales before you even establish the relationship, you’re doing it backwards.

I say it’s time to adjust.

Second scenario: You sign up to get the free ebook, and here’s an email introducing the author. The next day, s/he sends you a great golfing tip. And the next day, and the next. Maybe the author throws in some personal golfing stories, a few golfing jokes, some golf news, etc.

Now this author feels more like your email golfing buddy and golf expert than a sales person. In fact, in 2 whole months s/he hasn’t tried to sell you a single thing. But maybe they have sent you a few videos with cool tips, so you can get to ‘know’ and like them even better. In fact, you trust this person and feel they have your best interests at heart.

They’ve built a REAL relationship with you.

Now then, what do you think is going to happen when this author starts sending you the occasional offer? Odds are you’re going to take a very serious look at buying it, because your new golfing friend/expert is recommending it. And if they’re recommending it, you know it must be really GOOD!

And as long as this author continues to send you only the best advice and best offers, you’re likely to continue buying, too.

So, is it worth it to invest 2-3 months to build relationships that create super high conversions and subscribers that are loyal to you for a long, long time? Is it worth it to build such a tight bond, they never unsubscribe? Do you want to be their go-to person, the one they know and trust for advice, tips and recommendations? Or do you want to be just another salesperson pitching the latest product until your subscribers flee your list?

“But 2-3 months before I make a sale??!”

Yes. I know. It takes a real commitment and investment of your time.

But let’s try putting it into perspective: Let’s say you want to open a business in your town. You scout a location, make the deal to rent the building, get your business licenses, get the equipment you need, order the inventory, hire staff, get insurance, etc. How long would it take? And how much would it cost? And how much would you clear after all of your expenses?

What I’m talking about here is a viable way to build a six figure business in less than 12 months, with almost no out of pocket expense. To begin with, all you need is a good autoresponder. You don’t even have to put up your blog right away, because in the beginning you can do everything via email.

This is a business model you can start today. It helps if you have expertise in your subject – if not, you’ll want to start reading and learning immediately. Your topic should be one you’ve got a measure of passion for, because you’ll be writing and talking about it a great deal. You’ll need 10 or more hours a week to devote to this.

And you’ve got to be ready to sacrifice a small amount of short term income for an abundance of long term income. Long term beginning in about 2-3 months, and the potential to grow fairly large around the 6-8 month mark.

This is all about your audience. It’s all about what they want. And here’s the kicker – you know how experts tell you to research what people want before you create a product? In this case, you’re going to be so in touch with your audience, you will know exactly what they want before you ever offer it.

You’ll have people standing in line to buy your products before you even produce them. Think about that – you’ll know IN ADVANCE that your products will sell and sell well, because your audience trusts you enough to tell you what they want. Maybe it’s not in so many words, like, “Could you sell me a product about this or that,” but rather, “How do I _____?” When you keep getting the same questions, you know there is a market for a product that solves that need.

To sum up – old school method: Spend weeks creating a product nobody buys. Then do it again. Or build a list and then fry it to death.

New school method: Spend 2-3 months building an audience that LOVES you and trusts you, then create products and make recommendations based upon what they want.

Times have changed. If we, as marketers, don’t change with the times, our customers are going to leave us behind.

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Do You Need Autoresponder? Please Join Aweber Or Getresponse Or LeadsLeap Or System.Io.

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Do You Need High Quality Advertising? Please Join Traffic Authority Or LeadsLeap Or MLM Gateway International Opportunities Free & Make Passive Income Too.

Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

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Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital Inc. Join DAC Affiliate Program Free & Make Hefty Commission Too.

Do You Want To Build A Website Or A Funnel? Please Join Click Funnels Or High Level.

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche.

Wait – it actually can be almost that easy.

The first thing you need to know about becoming an expert is WHY you want to be one. When you are viewed as the expert, people want to buy your products and services. They also want to promote you. Whether it’s sharing your stuff via social media or interviewing you for the news, you become THE person in your niche that people gravitate to.

The second thing to know is HOW to be seen as an expert, and it works like this: You need to ACT like an expert, THINK like an expert, and SPEAK like an expert. And all three of these will become natural when you believe you are indeed the expert. But what if you don’t believe you’re an expert? Then start acting like you are and your actions will bring about the belief.

Of course, none of this is of any value if you don’t have a clue when it comes to your niche. That’s why constant study and practice in your field is essential. You’ve got to know what you’re talking about, and the best way to do that is to learn from others as well as from your own experience.

So how do you get others to view you as the go-to person, the expert they should do business with? Here are 12 methods:

1. Choose your niche carefully. It’s much easier to be a great big fish in a small pond than a whale in the ocean. For example, if you want to be a business coach, you’ve got a ton of competition. But if you coach massage therapists on how to grow their businesses, you can very quickly become a whale of a fish in that particular pond.

2. Act like you have a list of thousands, even when making your debut blog post. Be a professional from day one by imagining you have thousands of people depending on what you say and do. Sure, the only person reading your blog is your grandma, but keep in mind that’s going to change soon. The debut post you write today will eventually be read by hundreds or thousands of people, so make it good.

3. Use a great incentive to build your list from Day 1. Yes, offering to keep them updated on your blog posts will yield you some subscribers, but offering a coveted bribe will get you far more. And if your incentive isn’t ready yet, just tell them what it is and that by adding their email you’ll send them a copy the moment it’s ready.

4. Write a newsletter. Yes, an actual newsletter. And do it weekly. Put it in PDF form so readers can download it. Anything in PDF has a higher perceived value, probably because PDF’s are often paid for.

5. Interview experts for your newsletter. When you have an expert interview inside your PDF newsletter, it raises your own perceived stature considerably.

6. Hold webinars. This is less effective in the online marketing niche because it’s already done so extensively. But if you are in any other niche, offer to hold webinars and give free teaching. You can make these offers via social media and also to list owners. Your goal is to get in front of and help as many people as possible. Make sure they sign up for the webinar – this allows you to capture their email address. And if you don’t yet have a product of your own to promote, offer individual or group coaching at the end of the webinar. Split proceeds with the list owner (if there is one.)

7. Guest blog. The more high traffic websites you can appear on, the better. Always insert your short bio at the end and offer them your free incentive to click your link.

8. Pay attention to what people ask you – it’s important. The questions you receive are a great indication of what’s on the minds of your prospects. Find ways to answer those questions in a straightforward manner.

9. Skip the big words. You might think being an expert means using a lot of big words and fancy phrases, but what being an expert really means is have the capability to help others further their goals – no fancy lingo needed.

10. Find your voice and your message and stick to them. You don’t need to know everything about everything. What you do need to know is a whole lot about a whole little. Choose your stand on a topic and make your best case – don’t try to make everyone else’s case as well. For example, if your stand is that massage therapists can do 100% of their own marketing and do it completely through the Internet, don’t tell them how to hire a marketing agency or place a newspaper ad – tell them how to do their own online marketing. That’s it.

11. You don’t have to re-invent the wheel. You can if you want to, but you don’t have to. You might think that to be an expert you’ve got to be constantly thinking up new ways of doing things, but that’s not true. 99 times out of 100 it’s best to stick with what works. For that 100th time, make sure you test it yourself before advising anyone else to try it.

12. Recycle your content. A blog post can become an article in your newsletter, which can become the content for your latest video, etc.

Remember: When you think, act and speak like an expert and have the knowledge to back it up, you ARE the expert. It really is that simple.

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Do You Need Autoresponder? Please Join Aweber Or Getresponse Or LeadsLeap Or System.Io.

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Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup.

Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital Inc. Join DAC Affiliate Program Free & Make Hefty Commission Too.

Do You Want To Build A Website Or A Funnel? Please Join Click Funnels Or High Level.

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

Print and keep this checklist handy for the next time you send a promotional email to your list or to a prospect if you want more email opens, product sales and online profits…

__ Do you get to the point right away? Do not tell them about the last four hours you spent watching television or mowing the lawn unless it’s pertinent to the story.

__ Are you telling a story? Ideally you should tell an interesting story in every email you send to increase your open rates.

__ WIIFT… What’s in it for them? Don’t just tell them how great your product is. Tell them what they get for taking the action you’re promoting.

__ “So what?” Read the email as if you were the recipient, and see if they would ask, “So what?” You want to fascinate and excite them to click that link.

__ Is your writing boring? Uh-oh. Not talking about what’s in it for them, or writing “so what” emails are leading causes of massive email boredom.

__ Are you using action verbs? Contrast these two sentences to see the importance of using action verbs: 1. The cat seems healthy. 2. The cat raced across the yard and dove into the bushes chasing the terrified ground squirrel. Which one keeps the reader awake and reading?

__ Is your email just long enough to get them to click the link, and no longer? You’d be surprised how many marketers talk themselves out of getting that link clicked by rambling too much.

__ Is the formatting super easy to read? Or is it all one long indistinguishable paragraph?

__ Have you read it through and cut out all the fat? Seriously. Get to the point. Now.

__ Have you established credibility? Give them a good, honest, believable and credible reason why this is THE product they should buy.

__ Are you using bullet points? If not, are you crazy? Bullet points are your best sales tool in an email or a sales letter.

__ Have you given them a reason to respond right now? Preferably one that doesn’t sound cheesy?

__ Have you included your call to action? Don’t assume they know what to do next.

Use this checklist on your next 5 emails and compare the results with your last 5 emails. You should see a significant bump in conversions.

Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Launch Date 06/21 Join Pre-Lunch & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Residual Income Too!

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Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup.

Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital Inc. Join DAC Affiliate Program Free & Make Hefty Commission Too.

Do You Want To Build A Website Or A Funnel? Please Join Click Funnels Or High Level.

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

A marketers we write headlines all the time, whether it’s for a blog post, an article, an email, a sales letter or an ad. As you know, the better your headline, the more people will read your words and possibly take the action you seek.

Here are 15 ideas for headlines. Next time you’re stuck for what to write, simply refer back to this page. In fact, you might want to print it out and tack it up next to your desk.

15 Profitable Headline Ideas:

Give news using words such as “new,” “introduction” or “announcing.” “Introducing A Painless Way To Remove Skin Lesions Forever.”

Use numbers and statistics. “Unprecedented 88 Miles To The Gallon.”

Make a recommendation. “The 3 Niches You Must Be In NOW.”

Ask a question. “What Do Successful Marketers Have That You Lack?”

Tie in to current events. “How This Year’s Election Provides You With A Unique Investment Opportunity.”

Give the reader a command, telling him or her to do something. “Try This Weight Loss Snack And See If It Doesn’t Taste Exactly Like A Decadent Candy Bar.”

Use words that paint a picture. “How To Be As Muscular As Arnold Schwarzenegger In His Prime.”

Tell a story. “The Bully Laughed When I Fell To The Ground, But He Wasn’t Expecting What Happened Next…”

Create new terminology. “New Wixor Method Instantly Doubles The Conversion Rate On Your Website.”

Caution them. “How To Avoid The Costliest Mistake You Can Make In Building Your Online Business.”

State a startling benefit. “Get Your Own Virtual Assistant For Just $5 An Hour.”

Tell them your amazing offer. “Everything You Need To Make Your Own Beer For Just $29.”

Make a comparison. “Get Twice As Many Widgets For Half The Price Of Our Competition.”

Use a testimonial. “Before Taking This Course I Was Broke… Now I’m Debt Free And Financially Secure.”

Make a seemingly contradictory promise. “Eat As Much As You Want And Still Lose Weight.”

Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Launch Date 06/21 Join Pre-Lunch & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Residual Income Too!

Save $$$ Money Around the World at Over 1,500,000 Locations! The average savings are more than $100 a month – that’s $1200 to $1400 a year savings on all the things you already buy! Join Great Life Worldwide International Business Opportunity & Make Residual Income Too.

Do You Need Autoresponder? Please Join Aweber Or Getresponse Or LeadsLeap Or System.Io.

Do You Need Email Marketing? Please Join Udimi.

Do You Need High Quality Advertising? Please Join Traffic Authority Or LeadsLeap Or MLM Gateway International Opportunities Free & Make Passive Income Too.

Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup.

Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital Inc. Join DAC Affiliate Program Free & Make Hefty Commission Too.

Do You Want To Build A Website Or A Funnel? Please Join Click Funnels Or High Level.

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

Ernest Hemingway began his writing career as a reporter for the Kansas City Star.

When he won a Nobel Prize years later, he credited his success at writing to what he learned from his cub reporter’s style book, namely:

1. Use short sentences – Easier to read, easier to understand, easier to capture the interest of people with short attention spans.

2. Use short first paragraphs – Today it would be advisable to make most if not all of your paragraphs short.

3. Use vigorous English – Use active, energetic, bold words rather than a meek, passive voice. For example, “We’re breathlessly racing to the finish line” rather than “We’re on our way to the finish line.”

4. Keep it positive – Yes, you really do catch more flies with honey than vinegar.

Hemingway also had his own tips for great writing, many of which easily translate to creating content for the Internet:

1. Write in the morning. 3 things happen when you write every morning. First, you’re writing when you’re fresh and likely to do the best work. Second, you’re getting your writing out of the way so that you can do other things the rest of the day. And third, you are creating a habit that will see you through to creating tons of great content.

2. Write while standing. When we’re seated at our computer our blood tends to drain from the brain. Activity, be it standing, pacing, knee bends, jumping jacks, etc. stimulates blood flow and brings much needed oxygen to the brain cells. Want to be more creative? Get more ideas? Feel more energetic? Then try standing when you write.

3. Love writing. You can’t force yourself to do something day after day that you dislike. But if you can fall in love with writing, you’ll find you wake up eager to rush to your computer and see what you compose next.

4. Keep track of your progress. Hemingway kept a board on his wall on which he kept a daily tally of how many words he wrote. You might keep a tally of how many blog posts, how many articles, how many pages of your new ebook, etc.. By keeping this tally in plain sight, you cannot fool yourself as to whether or not you’re doing the work.

5. Be in love. Maybe you can’t always control it or will it into being, but if you can fall in love with another person, or a passion, or simply with life itself, then you’ll find you have far more to say and you’re much more passionate about saying it. It’s as if the muses smile down on you and the well of creativity overflows – even if you’re writing something as simple as a blog post or article.

As Hemingway himself said, “It was necessary to get exercise, to be tired in the body, and it was very good to make love with whom you loved. That was better than anything.”

Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Launch Date 06/21 Join Pre-Lunch & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Residual Income Too!

Save $$$ Money Around the World at Over 1,500,000 Locations! The average savings are more than $100 a month – that’s $1200 to $1400 a year savings on all the things you already buy! Join Great Life Worldwide International Business Opportunity & Make Residual Income Too.

Do You Need Autoresponder? Please Join Aweber Or Getresponse Or LeadsLeap Or System.Io.

Do You Need Email Marketing? Please Join Udimi.

Do You Need High Quality Advertising? Please Join Traffic Authority Or LeadsLeap Or MLM Gateway International Opportunities Free & Make Passive Income Too.

Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup.

Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital Inc. Join DAC Affiliate Program Free & Make Hefty Commission Too.

Do You Want To Build A Website Or A Funnel? Please Join Click Funnels Or High Level.

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.