Tag Archives | affiliate mentor

How do you get your readers to RACE to open your emails the moment they arrive in their inbox? Here’s one way to do it. It’s kind of sneaky but if you condition your readers properly, it can work really, really well.

First, you already know that paying customers are worth far, far more than freebie seekers. So why not make an offer to your freebie seekers that even they cannot refuse?

And in the process, why not get them to open (and read) your emails?

Here’s how it works: Every few days or every few emails, you have one of your links go to a wonderful $1 or $5 deal, but only for the first x number of people.

This might be a product that normally sells for a great deal more, a resale product, something you no longer sell, etc. So long as it still has real value, you can use it.

Your link can be obvious or disguised. For example, you might send an email promoting xyz product, but your link goes to your special offer until it’s sold out, and then it directs back to the xyz offer. And on your special offer page, be sure to have a prominent link to the offer mentioned in the email.

The following day, you can congratulate those who got the special deal, and remind the other readers that they, too, can grab these deals if they pay attention and if they’re fast.

You’ll want to condition your readers ahead of time to always be looking for these deals by opening your emails and clicking your links.

You can even get tricky. You can have the link go where you say it will, but then embed an Easter egg on the page that leads to the special offer. If they read your email, they’ll know where to find it.

There is a trade-off here. While you are conditioning your readers to open your emails and click your links, you’re also training them to look for special deals. So while your opens and clicks should rise dramatically, the money you make per open and per click could drop off slightly. You’ll want to test this.

Odds are you’ll still make more money because so many more people are opening and reading your emails and clicking your links. This means more sales of the products you promote, not just the special deals.

Would you like to add a new income stream to an existing business? Or are you looking for a brand new business? Then check this out.

First, you need knowledge. If you don’t have it, then obviously you can get it. It’s got to be specialized knowledge. Maybe you’re an expert at a certain software program, or a WordPress expert, or you know everything there is to know about how to drop to 5% body fat. Whatever it is, it’s got to be knowledge that other people want NOW.

Next, you need a way to get your consulting in front of the people who need it. Let’s say you’re an affiliate for a software or program that you personally know inside and out. You keep a mailing list of everyone who’s visited your site or bought the product from you.

These people sometimes email you with questions about the product. “How do I… ?” “Where is the… ?” “When so and so happens, what do I do?” And so forth. Being the good affiliate you are, you probably answer these questions. And you’re good at it, too.

But what if you could get paid to do it? Set up a page on your site offering your consulting service by email. Charge a reasonable fee, like $27 or $47 for the day or for the week, whatever is appropriate for the information you have to offer.

Remember, a certain percentage of people would much rather have someone show them how to do something than to have to figure it out for themselves. And they will gladly pay you for making their life easier.

That’s really all there is to it. Answer their questions by email, and remember – you are a consultant, not a technical advisor (unless you are.) This way you can focus on the types of questions you’re good at.

Bonus tip: Spend some time in forums finding out what the most common questions are about the topic, and then SEO your site to get high rankings for several of the well searched keywords. Then on every page of your site, point them in the direction of your consulting.

Your consulting can even help you to sell more affiliate products, because you will be building trust with your readers that you are in fact an expert. Thus, when you recommend something, it’s really and truly worth buying.

Imagine if your products were as addictive as some drugs – only in a good way. Your customers derived tremendous satisfaction from using your products, and continued to buy and use them for months and years.

Your business would thrive, your customers would receive tremendous benefit, and everyone in this scenario would be happy.

But how do you build addiction into your products and services? And in fact, can it even be done?

The short answer is that not only can it be done, but it already has been done many, many times over. Look at any product or brand that people rave about and continue to buy over and over again and you’ll have a product or brand that people are in some way addicted to.

The Apple brand immediately comes to mind, as well as many video games, foods, certain authors and so forth.

In fact, bloggers and authors can use addiction to tremendous advantage, getting their readers to come back time and again for their latest post or book.

So the question is, how can you build addiction into your products and services? The answer is by meeting as many of these six human needs as possible. The more of these your product satisfies, the more addicted your customers will become:

– Certainty and security – avoiding pain and gaining pleasure. For example, the certainty of a continuous stream of income that means you never have money problems again.
– Uncertainty and variety – good surprises, positive changes, new stimuli. For example, when you play a video game there are always elements that can take you by surprise at any time.

– Significance – feeling unique, special, important or needed. A service that pampers makes us feel special. A new job title makes us feel important.

– Connection and love – feeling close to someone or a group of people. Social media helps us feel connected. An active forum centered on a product or goal can provide a strong tribal feeling.

– Growth – expansion of capability, capacity or understanding. Many information products can provide growth opportunities.

– Contribution – a sense of service and of helping others. A forum in which members help each other reach their goals can be especially effective for this.

We know if we can incorporate all 6 of these needs into a product, we’ll have something that is potentially addictive to our customers. So let’s try it with a membership on how to make money online, and see what that might look like:

– Certainty and security. This one is easy – if they learn how to make money online, they will have security. And in our sales information, we’re going to highlight the successes of current members to demonstrate the certainty that our program works.

– Uncertainty and variety. We can add special bonuses and surprises in the member’s section to keep things interesting. Plus we can run challenges and competitions.

– Significance. We find ways to acknowledge individual members as often as possible. We also respond quickly to all communication with personalized answers. And we continually let our members know how important they are to us, and remind them of the contributions that only they can make to the world.

– Connection and love. We provide a forum or a private Facebook page where members can interact and become part of our ‘tribe.’ We highly encourage this interaction and have key people who answer questions and help everyone.

– Growth. We can have different levels of mastery that members work through, so they can see the progress they are making. Their levels of achievement are displayed inside the members’ area (significance.)

– Contribution. In the forum we encourage and reward members for helping each other. And we remind them of the contribution they can make to the world by using their new skills.

As you can see, it’s not all that difficult to touch on all 6 needs within your product or membership. Many times you’ll see overlap from one need to the next. And the better job you do of meeting these 6 needs, the more people will become addicted in a positive way, and possibly even become your customers for life.

So next time you create a product or service, or start a membership site, ask yourself – how can I get my customers addicted – in a good way?