Hassan Ko

Let’s talk about real life real estate for just a moment… How do you make money in real estate? You buy a property, rent it out, and use the rent money to pay off the property. Or, you use the rent money from your first property to buy your next property. You rent out the … Read more

This one is so simple, yet diabolically effective… When you first introduce a new product to your list or your blog readers, do you simply pop a link on there with a line of text and hope they click? Of course not. You introduce the product. You tell them what’s good about it, how you … Read more

I just visited the site of an EXCELLENT marketer who knows his stuff. But… Here’s what happened. I’d clicked over to one of his blog posts. Black background, BIG long hard to read headline. Okay, it’s a little much, but I can handle that. Wait, there’s a banner across the bottom in bright blue. Hmmm, … Read more

Here’s something I’ve been playing with, and my results have been pretty good, too. Do the opposite of what everyone else is doing… A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate … Read more

There’s a huge difference in sales conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possibility of a purchase. Think back to your own history. Has there ever been a product or anything you thought about buying for some time? Maybe it popped up in your thoughts throughout … Read more

Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult it is to start and run an online business. He went on and on about his struggles, challenges, problems… how he didn’t have anyone to sit right there and show … Read more

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier. Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time. Sales from affiliates? You spent time recruiting them and … Read more

As always, your numbers and results might vary, but here’s what Rainy (not her real name) is achieving with one day of work per week… She creates a product each week which she then sells to just 25 people at $25 each. Limiting the number of copies sold creates scarcity, and she usually sells out … Read more