Tag Archives | work from home

5 Ways to Increase Your Profits

By Hassan Ko on 2025-03-14 in Blog

(And One Is Very Easy, Wanna Guess Which One?)

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There are only 5 ways to increase the money you’re earning in your online business. Every method you might think of falls into one of these five categories. And at least one of these methods can put more money in your pocket within the next week – can you guess which one(s)?

Get more traffic to your offer
Increase the profit you’re making on each sale
Sell more stuff to your current customers
Cut your expenses
Make more sales

If you do all five, obviously you’ll see more money. But some of these take more effort than others, so let’s review them one by one:

Get more traffic to your offer

This is much easier said than done. You can tweak your SEO to rank higher, you can solicit joint ventures and recruit affiliates, you can hit social media and even buy traffic. While all of these can be good, none of them tend to be quick or easy.

Increase the profit you’re making on each sale

You might do this by increasing the price of your products. Then again, increasing your prices might decrease your sales, so study the market before you do this.

If you’re providing a service rather than a product, it’s entirely possible you might earn more by charging more, since you can focus on gathering a few big (ie: well paying) clients rather than servicing a lot of low paying clients.

Sell more stuff to your current customers

This can be a really simple thing to do and it’s one of two that I recommend you work on this week. If you don’t have a one time offer, get one. Even if it’s not your product. Buy resale rights or strike a deal with another product owner.

Next, place links to offers on your download page and inside your products. Your download page is the first thing a customer sees after making a purchase, meaning they are still in a buying frame of mind and this is the perfect time to offer them something different but related. And the inside of your products is a great place to make recommendations for appropriate products and services.

Cut your expenses

Unless you have significant expenses to begin with, this won’t give you much return on your time. For example, if you switch hosting to a company that’s $3 cheaper a month, how much are you really saving? You’ll have to switch everything over, and if you’re happy with the service you have now you’re potentially switching to a less reliable service. Use caution with this one.

Make more sales

This might be the easiest of all, as well as the fastest to employ. You’re going to tweak your sales copy and even your sales process to increase your conversion rate. Think about this: You don’t have to drive any more traffic or even offer any more products to make more money with this. You simply need to increase the number of people who say yes.

Let’s say that right now your product sells for $47, it’s converting at 3%, and you’re getting 3,000 unique visitors to your sales page each month. If you increase your conversion rate by just 1%, you’ll make another $1,410 per month.

Best of all, you only need to tweak and test and improve once to reap these added sales for as long as you’ve got traffic going to that sales page.

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Is Video Blogging A Good Idea? Maybe Not…

By Hassan Ko on 2025-03-14 in Blog

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post… or dashing off a video post in less than half the time?

Heck let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you’re done.

No wonder why so many bloggers are turning to video.

Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumbleweeds, err, tumbling, etc.)

Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively.

Video is no substitute for the written word (sorry!) Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button. Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.

Obvious solution? Incorporate video and writing into your blogpost, not just video.

The search engines don’t know what you’re talking about. The day has not yet arrived that search engines can figure out the words spoken in your video. Thus, if you have video only, or video and poor content from an SEO standpoint, then you might as well have donned a cloak of invisibility as far as the search engines are concerned.

Instead, you want to couple good writing that incorporates your SEO terms with your video. The two paired together make a smashing team and work hand-in-hand to make your blog post even better.

Lousy videos are, well, lousy. Okay, if you’re breaking a story in front of a burning building, you’re going to use your cell phone to take the video because that’s what you happened to have handy at the time. But if you’re in your office doing “how-to” kinds of videos, PLEASE invest in an inexpensive HD camcorder. Please. Your viewers will thank you.

Also, ad-libbing is something few people can get by with. Before you begin recording, make an outline of all your major points and post it right next to the camera so you don’t get lost, and you don’t forget anything. Notice I said outline – writing it out word for word and then READING it is a big (HUGE!) no-no and will make your audience fall asleep faster than two blinks of the eye.

Please be aware of camera positioning. I recently saw a video on a major marketing website that was positioned on a coffee table and afforded a perfect crotch shot for the entire duration. Ewww.

One last thing – forget the umms, errs, and ahhhs. If you need to pause for a second to think of a word, then just PAUSE. You do not need to fill in every second with sound, especially when that sound (um er ah) makes you sound like a Bonafide rank amateur.

Hiding your content underneath your videos is not cool. Look, you want people to spend as much time as possible on your page, right? Then begin your post with written content and place your video within the content – not ahead of it. Your headline and lead-in should capture their attention enough to get them reading, and within the first 2-4 paragraphs you can reference the video. If they’re engaged, odds are they’ll read the rest of your post and then watch the video.

On the other hand, if the video appears first, then they will either watch the video and leave (they’ve seen the video, why read your content?) Or they’ll just leave because they don’t want to watch a video without first having a clue why they should bother.

Don’t overuse video – think of video as an hors d’oeuvre or side dish, not the main course. Videos should be short – under 2 minutes whenever possible, and certainly under 5 minutes unless your content is drop-dead riveting.

Bottom line: Video is an excellent supplement to your blog, but it shouldn’t be the only thing on there. Provide plenty of SEO friendly content that grabs readers’ attention, and you’ll keep visitors on your website longer and visiting more frequently, as well.

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7 Quick Tips For Naming Your Product

By Hassan Ko on 2025-03-14 in Blog

A product’s name can often make the difference between best seller, and total dud.

Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.

Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.

Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.

Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.

Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.

Check the name’s history – You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).

Break rules – If competing products tend to have similar names, choose something that totally sets you apart from the crowd.

Make a long list of possibilities – Don’t stop on the 5th name you think of – make a list of a hundred or more and then narrow it down. Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.

Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.

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4 Reasons To Seriously Consider Using Guest Bloggers

By Hassan Ko on 2025-03-14 in Blog

If you have a blog you might want to consider allowing others to post on it. Here’s why:

1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work.

2. Guest bloggers know things you don’t. You’ve got your expertise and they’ve got theirs, and while you could take the time to master what they already know, it’s far easier to simply let them write about it.

Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you.

3. Guest bloggers see things differently. Let’s face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting.

4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog.

Diversity is a big key to success in every field. Don’t always “go it alone”. Invite others into your fold. Then sit back and watch in appreciation as your business and influence grows.

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7 Non-Pushy Ways to Get Your Customers to Promote You

By Hassan Ko on 2025-03-14 in Blog

Why don’t your customers recommend you to their friends? It’s not because they don’t like you – if they didn’t like you or your products, they wouldn’t be buying from you. Nor is it because they don’t have time – we all naturally recommend things we like to friends.

The reason they don’t recommend you is because you don’t make it easy for them. Here are 7 ways to not only make it easy, but to also remind them in a very nice, non-pushy way that you really would like a little word of mouth now and then…

1. Encourage them to write online reviews. Whatever your product or service, if you believe in it then ask your customers to rate it for you. Give them a 1 to 5 star option on one or several aspects of your product, and give them a place to write their comments.

2. Remember those “refer a friend” scripts? You used to see those buttons everywhere. Now that they aren’t as popular as they once were, it’s the perfect time to add them to your website. Remember, doing the opposite of what others are doing is quite often the way to stand apart and get ahead.

3. “Share with a friend.” There are other options besides “refer a friend.” For example, you can let them share the content of your blog post or article by simply clicking a button and choosing the email addresses they want it sent to. Better still, simply having this button will often remind people to send it to their friends, and they’ll copy and paste the content in an email.

4. Use your “Tweet This,” “Like This,” and “PlusOne” buttons. Then ASK them to share it. You can double your tweets and likes simply by asking.

5. Depending on your service, you might be able to “share the credit.” For example, the Flip digital video cameras have an option at the end of the video editing process where the user can “share the credit” with Flip. They check the box, and a small screen appears at the end of the movie saying it was created with a Flip Camera. If you can incorporate something like this into your product or service, by all means do so.

6. Do you have raving fans? Then create a button for their websites and Facebook pages that lets them share their enthusiasm for your product or service.

7. Make a special offer. For example, if you offer a monthly service, give each customer a free month of service for each paying customer they refer.

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7 Keys to Making a Great Website Header

By Hassan Ko on 2025-03-14 in Blog

The right header can give your website a professional look, attracting attention from your visitors and even increasing your conversions. The header can set the tone for your entire page and can help visitors decide to linger or leave.

Obviously, you want to spend some time making your header look professional and convey exactly the message you want. After all, if a picture paints a thousand words, then your header can say a lot about you and your product or service.

With this in mind, here are 7 tips on how to make your header work for you instead of against you.

1. Use great graphics. Think of the biggest benefit your visitors get from your webpage, blog or product, and then find a way to convey that in a picture. For example – if you teach gardening, then a luscious, bold garden filled with vibrant flowers will work nicely. If you teach cooking, you’ll want a header that conveys the type of cooking you teach – Italian? Vegetarian? Keto?

But what if your main benefit isn’t so easy to convey? For example, you’re selling a product on how to get massive traffic through social media. One idea is to have a person telling another person, who tells another, who hands over cash to the website owner. Or perhaps it’s one of those diagrams where one person tells 5, who each tell 5, who each tell 5 (think MLM.) There are a number of possibilities – you’ve just got to find the right one for your website.

2. So you’ve got the perfect web graphic for your header in your, um, head, but you’re no graphic artist. Now what? Consider hiring a professional to create your graphic for you. View their portfolios to find someone who makes headers you like, and then hire that person. The money you spend to make your header can pay off very quickly, so don’t sweat the $50 to $200 it costs for a professional looking header.

3. Don’t forget the headline. Sure, you’ve got your website name and your graphic, but what about a slogan or headline? Your header is prime real estate so be smart and think of the perfect headline that tells exactly what your site, blog, product or service does. Make it compelling and curiosity or benefit driven, something that grabs prospect’s attention and persuades them to read further.

4. If possible, place your best keyword(s) in your header. Again, this is to grab the attention of your visitor and get them to read further on your page, rather than passing you by for the next website.

5. Align your header with your theme. If your website is blue and yellow, use those colors in your header. If your website uses a particular font, consider using the same or similar font in your header, and so forth. Your website should look seamless, not like a bunch of disjointed parts slapped together in Frankenstein’s basement.

6. Make your header credible. Don’t claim to be the world’s foremost leading authority on space travel unless you really are. Credibility is everything online.

7. Consider including a simple animation in your video. We’re not talking about those horrible neon flashing things here. But something subtle with a bit of movement will catch the eye and add interest.

Want some inspiration to get you started? Here’s 30+ cool and creative header designs. Mind you, some of these are totally out-of-the-box different, and maybe more than you need…

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Time to Stop Thinking Outside the Box…

By Hassan Ko on 2025-03-12 in Blog

Why is it when we want to be at our most creative and innovative, we resort to using the most worn-out cliché at our disposal? “We need to think outside the box on this one!”

Ugghhh.

First of all, that ‘box’ is there for a reason. It gives us boundaries and guidelines on what we want to accomplish. For example, if I say I want you to write an article on new ways small businesses can use social media, I’ve just given you a ‘box’.

But if I tell you to get to work and give you no idea what to do, you’re going to be totally and utterly lost.

Second, if we want to be more creative, let’s start by abolishing the “think outside the box” phrase and make a pact, just between you and me. From this point forward, if you or I say or write ‘th*nk o*ts*d* th* b*x’, we owe $5 to our favorite charity payable immediately.

Agreed? Good.

Now then, what can we say when we want to express our desire to think differently, get off the beaten track, search for an innovative approach, break new ground and take an imaginative leap?

Seriously, I’m asking you for your help on this one. Even the phrases I used in the previous sentence sound worn out and tired.

I did have one thought, but if you’re a Star Wars fan then you might not like it. For whatever reason, people seem to either gravitate towards Star Wars or Star Trek. I’m told Star Wars is for dreamers and Star Trek is for science geeks. This might be wrong, but I can see some truth to it.

Here’s what I do know: In the very first Star Trek series during the opening credits, we hear Captain Kirk saying…

“Space, the final frontier. These are the voyages of the Starship Enterprise. Its 5-year mission: To explore strange new worlds, to seek out new life and new civilizations, To Boldly Go Where No Man Has Gone Before.” What do you think?

Can we boldly go where no one has gone before?

It beats thinking outside some cliché box.

Whoops! That’s $5 I owe… now where did I put that checkbook… 😉

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The Ogilvy-Oyster Method of Sneaky Sales

By Hassan Ko on 2025-03-10 in Blog

“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for his own agency. In the full-page ad, details on different oysters, where they come from and how they are prepared are given, along with photos of each.

It’s a highly informative article; the kind people might rip out of a magazine for future reference. Oh yes, and in the bottom right corner, Guinness Beer is touted as the ideal drink to have with oysters. You guessed it… the ad wasn’t for oysters at all but rather for the beer.

Sneaky, huh?

No doubt you’re already creating “how-to” content for your readers and sending it out in emails, posting in your blog, social media and so forth. And at the end of your content you might promote a related product, too. For example, you tell how to use a certain method to get traffic. Then you offer a product that teaches 20 more traffic methods.

But what if… now think about this, because it’s a bit of a mind shift…

What if your content told how to USE the product you are promoting? You take that same traffic product, regardless of whether it’s your product or an affiliate product, and you write a post on how to use it to achieve a goal.

I have a friend who does exactly this and it’s made all the difference in his business. Before he started using this method, people would thank him for his great content but never buy the product he was promoting. After he started doing this, people started buying. It was frankly kinda spooky how well this worked.

Me, I was skeptical. But numbers don’t lie.

Before this method, my friend worked a full time job. 4 months after he made the change, my friend quit his job and now does online marketing 20 hours a week and surfs, scuba dives and climbs the rest of the week. I promised him I wouldn’t reveal his name or niche, but let’s go back to our traffic example and I’ll give you an idea of how this works.

Let’s say the product you’re promoting is a course on how to do Facebook Advertising, and the headline for your latest post is something like, “How to Get 50 Buyers a Day for Your Product Using Facebook Ads”. In your post you basically outline some info (not all the info, of course) on how it’s done. But here’s the thing… more than once you reference the product you’re selling as being a key part of the Facebook Ad process.

Jumping into the middle of our imaginary article: “When you get to Step 3, just reference the tool on page 43 of the “Super Traffic Course” and you’ll know immediately which ad is more likely to get the best results.” Or something like that… please note I’m doing this off the top of my head.

“If you don’t have the Super Traffic Course yet – seriously? What are you waiting for? – you can grab it here. Or you can spend a few hours gathering the same info that you’ll find on page 43… not the best use of your time, perhaps, but trial and error will eventually see you through if you stick to it. Once you’ve used the tool of page 43 and you have your numbers, you’ll know exactly which ad to run first as well as the best time to run it. Now the next step is to…”

Using this method requires two things:

First, you need a shift in your thinking. Odds are you’ve always written something like, “Tip 1, Tip 2, Tip 3, oh by the way, buy this product.” But now the product is actually an integral part of the content. You are teaching them as though they ALREADY OWN the product, which does something wonderful to your reader – it makes them THINK as though they already own it.

Except… they don’t.

So now they feel like an insider but still on the outside. Darn it, they’re missing something really awesome!

It creates a cognitive dissonance in them that can be easily resolved by… TA-DA! Purchasing the product, of course. This is soooo sneaky, isn’t it? Ha! I love it.

The mind shift on your part is the first thing you need. The second thing is some well executed balancing which will come with practice. You want to give enough info to make the post helpful even if they haven’t purchased the product. Your posts should stand on their own. But they shouldn’t give away all the secrets of the product – not even close.

You’re creating intrigue and a sense of missing out for those who don’t own the product while simultaneously giving good info they can use. See? A balancing act. And all the while you are also making it completely clear that owning the product will make the process easier, faster and in this case more profitable.

My friend says this was the hardest part to learn. He had to figure out how much info to give, what to withhold and how to seamlessly promote the product within the article. He also said the first time he tried was a hot mess, but he kept at it and within a week it was easy and within two weeks it was second nature.

It’s simply a matter of learning a new way to frame what you’re writing.

His posts aren’t super long, either. They’re usually just 500-1,500 words, depending on how much he covers. And then he promotes his posts extensively and shamelessly through social media as well as to his ever-growing list.

Million Dollar Side Point: Half of his posts actually reference and promote free lead magnets he’s giving away to build his email lists. He has lists in a dozen sub-niches to his main niche, and those lists are growing FAST. He especially promotes these posts on social media. And he reposts these posts every month or two and again promotes them on social media as if they are brand new. His rate of list building using this simple technique is blowing my mind right now.

I think I may have ‘buried the lead’ with that last paragraph, so if you’ve read this far, congrats. You now have a secret to list building that others missed!

Bottom Line: Write “how-to” content that works in conjunction with the product you are selling (or the list building lead magnet you’re giving away). These posts work as covert sales letters that set you up as the authority, teach useful skills AND sell the product or the opt-in.

I know it might be different from what you’ve done before. And the first time or two you write content like this, it might seem weird, awkward or strange. But done correctly, it can also be super profitable.

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Psychological Hack for Getting More Done

By Hassan Ko on 2025-03-10 in Blog

In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.)

The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well. But the results were the opposite of what they expected.

Students who turned assignments in on time were terrible about keeping up with their laundry, and students who kept up with laundry turned in their assignments late. What was happening?

Researchers later realized that we only have a certain amount of attention and willpower we can pay during any one day. If we first pay that attention and willpower to doing laundry, we feel depleted before getting homework done. If we do the homework first, we tend to put off doing laundry for another day or even another week.

In a second experiment, people were left alone in a room with cookies. Some of them were allowed to eat the cookies while others weren’t. Both groups were then given an extremely difficult puzzle to solve.

Those who were allowed to eat the cookies along with a control group who never saw any cookies spent an average of 20 minutes working on the puzzle. But those who had to practice willpower by not eating the cookies only spent 8 minutes working on the puzzle because they’d already spent much of their willpower.

If you go to a mall and give people simple math problems to solve, those who have spent a long time shopping will give up on the simple math problem much faster than those who just walked into the mall and haven’t been shopping yet.

Understanding what these experiments mean for you can completely change how you plan your work and how much you can accomplish in a day and in your life. Each of us has a finite amount of willpower each day, and it gets depleted as we use it. And here’s another surprise: We use the SAME stock of willpower for ALL tasks, regardless of what they are or how important or unimportant they might be.

We don’t have laundry willpower, homework willpower, cookie willpower and math willpower… we just have one amount of universal willpower that we are given each morning when we wake up.

If you think you lack willpower to exercise after work, it’s more likely that you used up all of your willpower at work and have none left. Exercising before work will solve your problem.

If you decide to go grocery shopping before you get your work done, you’ll use up your willpower making hundreds of little decisions on what to buy and what not to buy. That’s why when you get home from the store you might find yourself wasting time on the internet or television, because you have no more willpower for doing real work.

If you do your creative work first thing when you get up in the morning instead of putting it off to the end of the day, you’re going to get a lot more accomplished.

There are ways you can conserve your willpower and attention so that you have more of it for your important work. For example, you can prepare the same foods for each meal so that you don’t have to decide each day what to make. Better still, you can pay someone to prepare a week’s worth of meals for you. If you don’t understand how willpower works, this may seem like an expensive option. But when you eliminate the attention, decision making and willpower needed to shop for and prepare 21 meals a week and instead use it on your work, you will likely make far more money than you spend on the meals.

Much like Steve Jobs, you can wear the same style of clothes each day so that you don’t have to decide what to wear. Steve Jobs would grab a pair of jeans and a black turtleneck each day without expending any of his attention and willpower on what to wear.

Don’t check your email in the morning. Reading a hundred subject lines, replying to 30 emails, writing 5 emails… this all adds up to a tremendous amount of decision making, attention and willpower that could be better spent doing the work that makes you money.

Any unimportant tasks that you can eliminate, or delegate will reduce the number of decisions you have to make and the amount of willpower you expend each day, leaving more willpower and attention for your main focus. You’ve no doubt heard this technique of prioritization referenced as the “highest use of your time.”

A $5,000 an hour professional does not spend 5 hours a week cleaning her home. Why would she, when she can hire someone at $20 an hour to do that for her? She is still able to earn $4,980 an hour employing the maid while doing her own work. But if she spends 5 hours cleaning her own home, she has lost $25,000 in revenue. Or to put it another way, she spends $25,000 a week cleaning her home, which is ridiculous at best and incredibly stupid at worst.

Here are the only three takeaways you need to revolutionize your life and double or even triple how much you accomplish:

1: Eliminate every little job and decision you can, freeing up willpower and attention for what is important. Get someone to clean your house, cook your meals, run errands and so forth. Get rid of anything that takes time and attention but doesn’t provide you with a good return for your time. This might mean eliminating obligations such as being on a committee for a non-priority cause, quitting a hobby that doesn’t give you satisfaction, simplifying your home and belongings, simplifying your wardrobe and so forth.

2: Start your day doing the most important thing, followed by the second most important and so forth. This might mean you first exercise, then perform the highest value work task, then the second highest value work task, etc.

3: While we didn’t cover this, it is important to find something you completely enjoy that is totally unrelated to what you normally do. In other words, get a hobby you thoroughly love and spend a little time on it at the end of the day. This will take you out of the work realm, reduce stress, give you satisfaction and make it easier to get up tomorrow and jump right into your most important task of the day.

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Instantly Be More Charismatic in Videos

By Hassan Ko on 2025-03-09 in Blog

When teaching and selling via video, nearly all of us could do just a little bit better. We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.

It’s not easy to narrate a long slide show or to face the camera for a length of time and hold attention. Most of us are not professional presenters or announcers and we haven’t been trained in how to hold an audiences’ attention.

But there is one trick I stumbled upon that can instantly improve almost anyone’s delivery, and it’s this:

Speed up your performance just a little bit.

You can do this one of two ways:

Either edit your audio/video to remove any ‘umms’, ‘ahhs’, ‘let-me-see’s and so forth. Remove them entirely. Long pauses? Remove them. Anything that doesn’t move the story forward? Rambling? Needlessly repeating yourself? Remove it. If you don’t want to edit your video, get someone to do it for you.

The second thing is to speed it up. Just a little. You don’t want to sound like a chipmunk. But if you slightly increase the speed of delivery, either by speaking faster or speeding up the video, it can make a remarkable difference.

Play around with this and see what happens.

One last thing… smile. Regardless of whether they can see you in the video or just hear you, they will know when you are smiling. Laughter is great, too.

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