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10 Creative Ways to Engage People On Social Media

By Hassan Ko on 2025-05-12 in Blog

Social media platforms offer a great way to create new connections and strengthen existing relationships. Here’s 10 simple ways you can engage people on social media to develop more meaningful, and potentially profitable friendships and partnerships.

1. Acknowledge. It’s no accident that this is #1. Comment on your friends statuses and posts. Reply to their tweets. Interact. Acknowledge when they say something bright, funny or helpful. The fastest way to engage others is to meet them halfway.

2. Like and retweet. Maybe you can’t respond to everyone, but it only takes a second to give a like on Facebook or retweet on Twitter, and it makes the other person appreciate you all the more.

3. Don’t tell – tease. Next time you post a new article or blog post, don’t tell all. Instead, simply post a teaser that gets your readers wondering what the post is about. And don’t forget to add the link – the better the tease, the more clicks you’ll get.

4. Play caption-this-photo. Find a weird/strange/bizarre/humorous photo, and then ask your friends and followers for funny captions.

5. Offer weird trivia and facts about interesting things. For example, “To keep food from freezing, Eskimos use freezers.” or “In the 1830’s ketchup was sold as medicine.” Here’s some weird facts that will get you stated: triviachamp.com/Weird-Trivia-Facts.php

6. Variation on #5 above – ASK weird trivia questions. You can do this one of two ways: Either ask a question they can find online, such as; “How many dimples are in a golf ball?” or “What is the only domesticated animal not mentioned in the Bible?”

The second way is to ask a trivia question they cannot find online. Example: “How did I earn $674 in one day when I was 12 years old?” Or if you’re good at research, you can find something online that’s obscure, such as; “About 100 people choke to death each year on what common object?” (Answer: A ballpoint pen.)

7. Play “who-said-it.” Post a quote from a movie you’re watching and ask people who said it and what’s the name of the movie they said it in.

8. Update your photo. This works better on Facebook than on Twitter, because on Twitter the photos are so small to begin with. But on Facebook you can post a new photo everyday if you like, and because people notice photos before anything else, they’ll notice yours.

9. Play “fill-in-the-blank.” You make a statement but you leave one or two of the words blank. This way your followers and friends can complete it. HINT: Always make the statement about THEM, not about you. Try to use potentially humorous subjects. For example: “I like to ___ while I’m ___.” or “In bed, I often ___ while thinking of ___.”

10. Ask. Ask for thoughts, opinions, help, advice, etc. People love to be asked and will take the time for surprisingly thoughtful responses. NOTE: Be sure to THANK them!

Employ a few of these social media engagement strategies and become someone that consistently creates new value and interesting content that attracts people deeper into your circle of influence. 😉

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How To Conduct a Podcast Interview

By Hassan Ko on 2025-05-12 in Blog

There may be no faster way to create a great product than by interviewing an expert in your niche. You set a time for the interview, prepare a few questions, record it, and possibly get it transcribed. Total time? Maybe 2 hours, tops.

But exactly what is it that you, as the interviewer, need to do to make the interview great?

To put it another way, how do you ensure that your listeners are going to stay riveted by the interview and be thrilled that they took the time to listen to it?

Here’s 17 indispensable tips for conducting a memorable podcast interview:

1. Have fun with it. If you’re all stressed out about doing this interview, odds are it’s not going to turn out well. You’ve got to relax and have a good time. Laugh. Joke a little. Smile. Did you know people can HEAR if you’re smiling? It’s true. And the more at ease you are, the more comfortable your guest will be, too.

2. Do some research. Know the person you’re interviewing, and by all means know something about the topic.

3. Confirm the details with the person you’re interviewing. This includes time and date, length of the interview and how they will be communicating (phone, skype, etc.)

4. Forget the umms, errs and ahhs. Please. If it takes you a second to think of the word you’re looking for, so be it. Don’t fill that time with incoherent sounds.

5. Do use the highest quality equipment possible. You can have the greatest interview ever, but if the sound quality is terrible then no one is going to listen.

6. Don’t ask yes or no questions. “Do you like to play tennis?” “Yes.” Have you been playing for long? “Yes.” Do you win every tournament?” “No.” How dull can you get? Always ask open ended questions that cannot be answered with simple yes’s and no’s.

7. Listen. I mean really LISTEN to the answers your expert is giving you. Your audience can tell if you’re just playing along rather than being fully engaged. So engage. Be prepared to ask spontaneous questions based on what you’re hearing. The best interviewers aren’t afraid to pursue new avenues and unearth new discoveries.

8. Don’t just ask “what,” also ask “why” and “how.” Learn everything you can from the person you’re interviewing. Go in depth and find out the reasons behind the reasons.

9. Remember that you are the interviewer. Don’t try to steal the show and don’t talk over your guest. You are there to elicit information, they are there to share their expertise. Don’t try to fill both roles yourself. If you do, you’ll annoy your guest and irritate your audience.

10. Don’t ask more than one question at a time. “How do you propose to do project A, and while you’re doing it do you also run the xyz program, and how do the two integrate into your discombobulator?” Sheesh. Think of your poor interview subject and just ask one question at a time.

11. Don’t say anything like, “I wanted to ask you…” or “My next question is…” Or even, “How are you?” Get to the topic at hand and keep the interview moving. Please.

12. Prepare your questions ahead of time. This will ensure you don’t get stuck for something to ask. Prepare follow up questions for each question. Or if the purpose of the interview is to teach a task, you and your guest might prepare an outline of the steps you’ll cover. In either case, this is a guide to help you along, not something written in stone. Be flexible.

13. Don’t keep your guest in the dark. Let them know beforehand what to expect and any pertinent details they should know. Offer to send them the questions you plan on asking. Thank them for participating. You should thank them when they agree to the interview and again in any conversations or correspondence you have both prior to the interview and after the interview.

14. Show your enthusiasm for both your topic and your expert guest. Enthusiasm is contagious, so share yours liberally. Your guest will appreciate your enthusiasm, and your audience will be more engaged.

15. Remember who your real VIP is – it’s not your guest and it’s not you, it’s your audience. You are doing this interview for them, so your first priority is to get your audience great content they want or need.

16. Relax. It’s not Mars-landing science, it’s just an interview. Don’t get stressed – think of it as an adventure.

17. Make mistakes. Look, you’re going to make them regardless, so why not put it on this list? You’re going to trip over your tongue, forget what you were about to say, or mispronounce a word you use all the time. It’s okay. Fix your mistake, smile, laugh, and move on. Your audience will love you MORE for the mistakes you make.

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This 1 Mistake Will Keep You Working 9-5

By Hassan Ko on 2025-01-11 in Blog

Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? This is a huge mistake.

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If your niche is gardening, are you trying to reach every vegetable gardener on the planet?

And if your niche is dating, are you targeting every single male – period?

Then you’re going too wide. By appealing to everyone, you appeal to no one.

I once coached a woman who wanted to start a newsletter for parents.

All parents.

Of every age of child, 0-18, who lived anywhere on the planet.

I spent half the coaching session trying to talk her out of this strategy, or rather, lack of strategy.

She could not be dissuaded.

And I never heard from her or her newsletter again. My guess is she’s still stuck working the 9-5 job she was trying so hard to leave.

What should she have done?

Targeted brand-new first-time parents, or parents of 0–2-year-old children, or middle-class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or…

…you get the idea.

Broad niches will keep you broke and frustrated.

Narrow niches can make you rich.

It’s that simple.

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Successful Marketing is Often Entertaining

By Hassan Ko on 2025-01-10 in Blog

Things that entertain us – well, that’s not entirely our choice. When you satisfy your need for entertainment, (eat ice-cream, watch a movie, win a game) the reward centers in your brain fire off a weaker dose of the same chemical rewards that you would get for actually gathering rich food, finding a partner and winning a fight.

These chemicals stay in your brain telling you the behavior that triggered them is really good for you and forcing you to seek more of this ‘high’ state. Essentially, you don’t need entertainment, you won’t die without it- but the more you have, the more you think you need… you want it like a drug.

Advertising is the biggest business on the planet – why? Because they know this deep addictive need in human beings to want to be entertained so they weave a good feeling story or an adventure into their product brand and just like that – people are buying four pairs of the same shoes with different shapes on it.

I guess the lesson is this: Want someone to buy your products? Want someone to love/remember you?

ENTERTAIN THEM. Make them laugh or cry, make them say yes! Make them want more videos, more options, more of your approach. Give them value.

This idea dates back to the Roman era when the Colosseum delivered people to their death in the name of entertainment; showing how important it has been to us for centuries to feel occupied and given a certain standard of entertainment in order to maintain interest. This fact doesn’t escape us as Internet marketers. Just because we are not film directors doesn’t mean we cannot use what we have and know to entertain and keep people engaged with us.

My first bit of advice is this – we live in social media times so it is irrelevant if your business is well-established, new or you are selling nails and think you don’t need to know what the ‘crowd’ is doing – because you do. Make sure your social media strategy is up to date and always try to be ahead of what is happening. What are people interested in? What’s happening now? If you don’t know what is going on, I’ll bet that your competitor will and I’d say they’ll use that strategy to keep people entertained, and focused on their business – not yours.

In the same way as a face-to-face conversation, make sure your posts, tweets, content and images are unique and entertaining. People get bored in dull conversation all the time so it’s not a surprise that uninteresting social media webpages and irrelevant, boring posts will not get people coming back to your social media page or engaging in your online ‘conversations’. No talking about you? No sales. It’s really that simple.

Invest a little in finding out what really gets people talking and update yourself to be authentic, current and cool. Maybe you’ll find your inner entertainer in all sorts of unexpected ways, and in turn create more of a tribe following for your business that you can grow to ever-increasing heights.

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How to Repurpose Content for Big Profits

By Hassan Ko on 2025-01-09 in Blog

Here’s how to make your content timely, highly relevant and super-hot, every single time. Let’s face it – online marketing is and always will be about selling stuff to people. Simple.

The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want.

Keeping that in mind, it’s very simple to write a series of reports on all of the basics.

For example:

“How to start a Facebook Fan Page and get 1,000 fans interacting with your product.”

“How to build a profitable list of 10,000 people in 3 months.”

“How to create products, how to drive traffic, how to use social media, etc.”

You get the idea.

Now then, here’s the trick to making your content super timely and hot:

Watch the news.

See what the latest brew-ha-ha in marketing is.

For example, did Google make yet another change that threw website owners for a loop?

Then your ‘how to drive traffic’ report can be repurposed into: “How to Drive as Much Traffic as you Want without Google”

Did Facebook make major changes to their advertising policy? Repurpose your Facebook Fan Page report into, “How to Get All the Facebook Leads You Want WITHOUT Buying Facebook Ads”

Or for your, “How to make a product” report, you could take the latest marketing trend and write something like this: “5 Products [New Trend] Users are Screaming for That You Can Make in 2 Days.”

In each case, you’ll just go into your word processor file, update your document with the new title, add or change the bits specific to the current news or trend, and you’ve got a hot selling new product to offer.

Put it on ClickBank, JVZoo, etc. Then promote it to your list or buy enough traffic to get some sales. Your goal is to get noticed by the affiliates, and from there it’s Profit City for you and your evergreen content.

The beauty of this system isn’t just that you can repurpose your best content over and over again. When news of a marketing change or new trend hits, you can get your highly relevant product to market almost overnight, filling a market gap practically the moment it’s created.

Plus, isn’t it wonderful to continue getting paid for content you wrote once, and only need to modify to make it highly relevant again?

One more tip: If you don’t like to write, you can always search for PLR. Then update and tweak it to make it relevant to what’s happening now.

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Make Buying from You Fun: Start a Contest

By Hassan Ko on 2025-01-08 in Blog

Sometimes one of the most exciting things in life is buying something that has meaning and value to you. You hear about something on television that sparks your interest, or you see an ad on the Internet that puts you into that mode where you just have to buy it. But then you buy it and that’s it – nothing more to it. You simply have the product now…

That’s the way many customers feel when they buy something. That’s also the original way we were taught to sell. A majority of sellers do not make it fun or exciting to buy. They just pitch a product to get a sale, give it to the customer, and hope they buy again. Well this is where we need to step outside the box and let our creative juices flow.

How about start a contest? What will this contest be? What will the prize be? Most of the time, you hear about sales contests, but what about doing it with your customers? Everything is up to you, the seller. Since you are reading this article, I will give you some tips and ideas on how to start a contest.

One contest can be to give a gift to the 100th buyer. This has actually been something in practice for years. One of the best things about this contest is you don’t have to let your customers know in advance. As you may have seen on television, when someone is the 100th customer, balloons, confetti, streamers, and such start falling from the ceiling all of a sudden. Then an announcement is made over the loudspeaker that they are the 100th customer!

Surprise contests will leave people smiling for a long time. They began with the brick-and-mortar stores. As you are using the Internet mostly for your business, you will more than likely have an email list of buyers. When one of those customers is your 100th buyer, you can reward them as well by making an email blast about it.

Keep in mind too; you should never entice your customers to buy from you in an unethical or illegal way. Be careful of what type of contest you run. There are some dos and don’ts for this. For instance, you do not want to shame another company. You also do not want to bash anyone or say anything hateful. This is for your email list, website, and article directory, whatever you use.

If you are using social media, make sure to check out the platform’s terms of service. Please be sure you understand what you are allowed and not allowed to do. If you violate their terms, they can and most likely will deactivate your account and put an end to your strategy.

Do however, offer special bonuses. When someone buys from you and they win your contest, you can give them a bonus and also offer unadvertised bonuses. People like the unexpected if it is something that will benefit them in any way.

People get excited about the bonuses especially when it is something they can use. Make sure the bonuses are useful and related to your niche. They should add to the use of a product either by giving the product more uses or make it an extension of what they bought.

These are some ways in which people think it is fun to buy something. Whatever you decide to do in order to make buying from you fun; remember to keep certain rules in mind. You can surprise them or make an announcement. As long as it adds value and people enjoy the product, then you will win over your customer’s hearts.

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Never Lose Your Files & Pictures & Make Residual Income

By Hassan Ko on 2025-01-06 in Blog

In today’s digital world, our data is everything—family photos, important documents, work files, and cherished memories. But what happens when the unexpected strikes? A lost phone, a hacked computer, or an accidental deletion can lead to devastating losses.

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A Business Opportunity with Real Potential

If you’ve been hesitant about joining an MLM, Got Backup is the perfect opportunity to change your perspective. Here’s why:

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How to Make Your Customers Feel Special

By Hassan Ko on 2025-01-06 in Blog

Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing but remembering them on a special occasion is a big plus.

No one will get to know their customers overnight, but an effort to get to know them over time can pay big dividends in your business. For starters, since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will often make it difficult to attract even a small number of customers.

Always give your customer what they want and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize a loyalty program. For instance, if you are an Internet marketer or blog owner, you can create a program where customers receive a discount after earning so many points and they can earn points when they buy from you or refer people to your products.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder.

This may sound funny but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I’ve learned through experience is to reach out to your customers when they have a birthday, or if someone is getting married or having a baby. Of course, you will only know as much information about someone as they will tell you but use what you do know about them and let them know you are thinking about them when the time is right.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay levelheaded. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again.

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The ‘Perfection’ of Imperfection

By Hassan Ko on 2025-01-05 in Blog

You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should.

I think you’ll recognize the following examples:

– Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’.

– Waiting until the year after to go on that course, because the deadline this year is just too soon; you’re not quite ready.

– Writing that book that never quite gets finished because it’s not reading just as you’d like yet.

– Putting that concert off: sure, he/she will be around this part of the country next year – won’t they? You don’t have the money right now anyway… or the time… this time…

And specifically, as an Internet marketer, you’ll notice that we are always (in the same way) trying to create the perfectly perfect product. We want to wait until it’s just right or just ready and at the best time in the most apt niche.

Careful is good, don’t get me wrong – you don’t want to invest in everything shiny you see like some mindless raven but there is also a danger in being too cautious.

If you wait until you’re ready… really ready it will queue your success and put you after those others that will dare to try and fail with the products that they have now. Not perfect products – working products. You see, if you’ve been in this game as long as I have, you’ll understand this:

There won’t EVER be a perfect product.

Every product, service, investment, niche and sales related system has risks. In fact, to cheer you up, I’ll tell you this: every moment of life, whether you think about it or not, has risks. You could go outside today and be hit by a bus with no greater or less risk realistically than if you were skydiving. You have to just work with the circumstances you’re in.

There will always be a product ready today, that sells today. And even failing to generate sales will teach you how to reach success next time. Because there are no failures, just learnings. Every product that sells less than another tells you many, many useful things about your market – about your consumer. And once you are inside the buying brain of a consumer – well, that’s when the money rolls in.

Do not delay in your experiments. Run with what you have today and make it work the best it can, for now. Stop trying to make everything work out perfectly because frankly you’re wasting time and missing out on valuable lessons and challenges that could have benefitted you as a very successful Internet marketer.

Sometimes you just have to rip the plaster off. Just pull and stop thinking about the how’s and whys. Doing things too carefully often delays the inevitable anyway and drags out the whole affair, causing pain. On a similar note, for you and for your life (on and offline) – If you need to walk away from something, just do it now. Waiting is more stressful than the act itself and once you’re on the other side, you can begin anew. But never before then. There’s never a good time. The time is NOW.

Certainly, don’t wait for approval to do something either. I have noted a lot of Internet marketers worrying about what their families etc. will think of their trial-and-error mode. And I don’t blame them – the jobs we have are riskier when you’re self-employed, naturally. But you’re here because you do not want to be a corporate slave, you want freedom. Let that freedom of choice be reflected in your next decisions too then, because life waits for no man and no woman.

Move with it, act now, make your own decisions – be free to make mistakes and to try different things. Products don’t sell themselves; you sell them. And the more you try, the better your methods will become.

Don’t wait for the perfect thing – it’s not coming. Make use of what you can do now – today. Your imperfection is all of our imperfections. It is what makes us human. It is what makes us great. Harness your imperfections, take action and work toward your greatness every day.

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