Tag Archives | real opportunity

Can You Sell Coaching If You’re a Newbie?

By Hassan Ko on 2025-01-21 in Blog

A lot of people think that to be a coach or consultant, you must have built a few million-dollar businesses and have a ton of experience under your belt. Not true.

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To sell coaching services, you have to be really good at ONE thing. Just one.

It’s up to you what that one thing is.

Maybe you have a unique traffic system. Or you’re really good at guest blog posting. Or you can make videos that set people’s hair on fire.

Whatever your one thing is, if you’re good at it, there are people out there that want you to show them what you know. And they don’t just want a 20-page pdf or even a set of videos.

They want one-on-one HELP.

And that’s where you come in.

True, in the beginning you might charge lower prices for your coaching.

But as soon as you can show you get results not just for yourself, but also for others, it’s time to raise your fees.

And don’t even let anyone tell you that you can’t coach. Don’t even let you tell you that.

People need your help. It’s selfish not to offer it.

It is a win/win for both you and your new clients to get them off to a fast start. Leverage your knowledge to help others, grow your business and create a new income stream through coaching.

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Knowing Your Goal is the Key to Success

By Hassan Ko on 2025-01-20 in Blog

A man sets out on a journey of a lifetime. The problem is, he doesn’t know where he wants to go. So, he spends the next 40 years wandering the back roads, never really going anywhere. Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable. Yet because he knows where he wants to go, he is able to find his way, overcome the challenges and reach his destination, where he retires in 10 years’ time.

One man didn’t know where he was going, and so he wandered for 40 years and achieved nothing.

The other man knew exactly where he wanted to go, and because of his belief and determination, he was able to overcome every obstacle and reach his destination in 10 years.

Which person are you?

Most people won’t define what they want until they have clarity on how they will get there. But because they don’t know what they want, they don’t have the clarity, and thus end up doing nothing.

That’s why you’ve got to decide first what it is that you want and be totally clear on what that is. Write it down in detail. Only then will you figure out how to get to where you want to go.

One more thing: Once you begin your journey, take time every single day to revisit your goal.

Just like a builder continually consults the building plans, you should continually go over your goal so that your subconscious mind knows exactly what it should be doing to get you to where you want to go.

This will also help you avoid time wasting activities that you don’t need.

Advanced Tip: Measure what you treasure.

Whatever your goal might be, take daily measurements of how you’re doing.

For example, if your goal is to reach a certain income level, you’ll want to track your profits daily.

If your goal is to exercise and eat right, you’ll want to keep a journal of everything you eat and every exercise you perform.

Whatever your goal might be, measure what you treasure, and you will get more of what it is that you want in life.

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12 Keys to Creating Content Readers Share on Social Media

By Hassan Ko on 2025-01-19 in Blog

Before they share it, readers have to love your content. So how do you write the next viral blog post? I’ll show you…

Offer a simple, practical way of accomplishing a task. According to the New York Times, 94 percent of people share content because they believe it will be helpful to others. That’s why articles such as “10 Ways to Save Money” are popular.

Write “how to” posts. These kinds of posts are always popular and tend to stay evergreen for a long time. For example, few can resist, “How to Make the Best Chocolate Chip Cookies Ever.”

Give them what they want. Figure out what your readers want to learn and write about that.

Use the active voice as much as possible. Instead of writing, “Donna is loved by Riche,” write “Richie loves Donna.” It’s easier, faster and more interesting to read.

Use present tense as much as possible. Instead of writing, “Last week when we were going down the mountain…” Write, “Imagine this: We’re going down the mountain when a cougar leaps in front of our motorcycle…” It puts the reader right there in the scene with you and makes it more exciting to read.

Entertain the reader. If you can delight the reader, make your content irresistible and even bring humor to it, so much the better.

Be credible. If you can back up what you write, your readers will trust your content enough to share it.

Cut the fat. It’s not the length of your content that matters, it’s the conciseness. Tighten up your sentences, rewrite anything that confuses, eliminate words like “very” and “just” and basically tighten up your writing. Every word should count.

It’s not War and Peace. Use shorter lines instead of longer sentences whenever possible.

Engage the reader emotionally. It’s not just about the facts, it’s also about grabbing the reader by the emotions and not letting them go until the end.

Tell stories. If you can illustrate your point through a story, do it.

Never, ever be boring. Have someone read your content before you post it. Ask them to watch for any place where their mind starts to wander. These are the places you’ll need to work on, so you don’t lose your reader’s attention.

If you find yourself writing in a style your English professor would adore, try again. The best tip of all to getting your content shared is to write as though you’re talking to your best friend, sharing useful stuff s/he wants to know.

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Biggest Mistake Email Marketers Make

By Hassan Ko on 2025-01-18 in Blog

I recently asked a group of marketers this question: “When you send an email to your list, what’s your #1 goal?” The answers I received were revealing.

Some of the answers I got were…

– To get readers to open it
– To get readers to READ it
– To give some useful info
– To build rapport
– To sell a product

Those are all good answers…

But they’re also all WRONG answers.

Of course you want them to open the email, read the email, build some rapport, maybe give some useful info, but none of these are your primary objective.

So what is?

To get the CLICK.

That’s it.

Everything else is simply in support of that #1 goal, getting them to click the link you send to them.

Ideally, you want to train your list to click your links like (pardon me here) mind-numb robots.

You want them to click automatically – without thinking – because it’s what they always do when they open your emails.

You don’t need to sell the product – the sales page or video you send them to should do that for you.

You don’t need to tell them everything about the blog post you’re sending them to – the post will do that for you.

Your job is simply to get the click.

So how can you improve your click-through rate?

1. Give great information. People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

2. Show them the ‘what’ but not the ‘how.’ You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it they need to click the link. And yes, that link goes to a product you want them to buy. You haven’t sold the product in the email, but you have sold them on the method. The product is simply an easy shortcut to using that method to get the result.

3. Don’t always send them to sales letters; send them to fun stuff, too. Show them your blog posts, your videos and even other people’s stuff now and then. Did you see a video on YouTube that taught you something really valuable or made you laugh out loud? Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links. And giving them rewards when they do, like useful information or a good laugh, will teach them to do just that.

4. Now and then surprise them with a free product. Your email tells them a method to list build using Facebook. Then you send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right now? And what are the odds they will click more of your links in the future, just in case there’s another free product on the other side?

Of course, your list and your niche may call for slightly different methods. But bottom line, your primary, number one goal of email marketing is ALWAYS to get the click.

Because the more trained your list is to click, the more money you will make in the long run.

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This Simple Trick Increases Product Sales

By Hassan Ko on 2025-01-17 in Blog

This one is so simple, yet diabolically effective… When you first introduce a new product to your list or your blog readers, do you simply pop a link on there with a line of text and hope they click? Of course not. You introduce the product. You tell them what’s good about it, how you use it, why it can change their business or help them achieve their goal, etc.

In other words, you’re introducing the product and warming up your readers BEFORE you send them to the sales page.

Now here’s the mistake I see marketers making all the time…

… when they first introduce the product, they take the time to do everything we just said.

And they make sales.

Then later they decide to promote the product again, only this time they forget a crucial step.

They slap that affiliate link or product link up on social media and figure people will click it and buy the product.

But they don’t click.

Why not? Because there’s no introduction to entice them to click and learn more.

So here’s what you do…

Take the copy you wrote in that email or post that introduces the product and give it a page of its own on your site. Add your affiliate link or sales link to the bottom.

Now when you advertise the product on social media and other venues, send visitors to your intro page first.

I’ve seen this simple technique increase conversions 4-fold. Use it!

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This Lead Magnet Doubles List Opt-Ins

By Hassan Ko on 2025-01-16 in Blog

You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.

Here’s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address.

So what can you do to increase and possibly even DOUBLE your opt-in rate?

Change things up a bit, like this:

Step 1: Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”

If you’re just starting out and you need a case study to use, start Googling. Don’t forget to let the person know you’re doing a case study on them, because in this case you really should get permission first.

Or omit the names and fictionalize the personal details. That works, too.

Step 2: Write an excellent sales page. Yes, you’re giving the report away, but you still need to entice people into wanting it.

Step 3: At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.

Step 4: Split your report into two sections. The first section is the introduction and overview. What they’ll need to do, how much money they can make and the success they can have, and so forth.

Don’t make direct promises, of course. Follow legal guidelines.

The second half of the report is the payoff, the actual technique and how to do it step-by-step.

On the bottom of the first section, tell the readers that the step-by-step blueprint is in Part 2.

Sneaky, right?

It gets better:

Place TWO links on the last page of the first section – one where they pay $17 to buy the second half of the report…

And a second link where they get the report for FREE in exchange for their email address.

Both links go to the same web page.

Step 5: Create the web page for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.

You should get extremely high opt-ins using this method. Having the payment button there makes it look like they are getting an extremely good deal by giving you their email address.

And oddly enough, once in a while someone will actually pay for the second half of the report.

There you have it… a proven way to supercharge your opt-ins and grow your business online! Now take this knowledge and put it to use!

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Telling the Truth Makes You More Money

By Hassan Ko on 2025-01-15 in Blog

You might think the best way to make sales in the online marketing field is to promise a lot of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich.

Those kinds of pie-in-the-sky promises may make for great fairy tales, but frankly your average Joe isn’t buying it.

You know what people say (and believe) … “If it sounds too good to be true, it generally is.”

The fact is, there are folks who make hundreds of thousands of dollars online each year.

Some do it each month.

A few do it each DAY.

So just because it sounds too good to be true doesn’t make it so. But it will scare away a lot of buyers, because they don’t believe THEY can make a ton of money from home.

And those programs that promise the moon for a few clicks? Their refund rates tend to be in the 50% range. Ouch. Plus you’ve got to wonder how well they sleep at night.

So what’s the counterintuitive approach to increasing your conversions in the make money online / internet marketing field?

It’s simple, really.

Tell them they’re going to have to WORK.

Tell them they’re going to have to put in an EFFORT.

And the results they get will depend on what they actually DO.

Obviously any business is going to take work. But if you don’t TELL them it will take work, they will likely mistake you for a scam.

So be honest and open about how much effort it will take. Doing so, you’ll find your products not only sell well, but they will also continue to sell for a long time to come.

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Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

2 Ways to Sell More Big-Ticket Services

By Hassan Ko on 2025-01-12 in Blog

I’m about to show you how you can use a big discount, and a case study offer to start selling big ticket services like crazy. This can work for most big-ticket items you’re selling.

Maybe you sell SEO services to brick-and-mortar businesses. Or perhaps you sell coaching over the phone to people who started with a free 20-minute session with you. This works in print as well, but it works even better when you’re actually talking to the person.

Let’s say you sell list building systems to local businesses. You’ve sat down with them, explained exactly what you can do for them and they’re excited. “How much do you charge?” they want to know.

Let’s say you charge $1,000 a month for the service. Tell them you normally charge $2,000, and explain why your service is a tremendous deal at that price. Then tell them that if they will allow you to use them as a case study, you will knock that price in half.

Here’s the beauty of this system:

First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.

Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.

Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.

The same goes for any other service you provide to local businesses, professionals, coaching clients, etc. Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.

One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.

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This 1 Mistake Will Keep You Working 9-5

By Hassan Ko on 2025-01-11 in Blog

Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? This is a huge mistake.

If your niche is gardening, are you trying to reach every vegetable gardener on the planet?

And if your niche is dating, are you targeting every single male – period?

Then you’re going too wide. By appealing to everyone, you appeal to no one.

I once coached a woman who wanted to start a newsletter for parents.

All parents.

Of every age of child, 0-18, who lived anywhere on the planet.

I spent half the coaching session trying to talk her out of this strategy, or rather, lack of strategy.

She could not be dissuaded.

And I never heard from her or her newsletter again. My guess is she’s still stuck working the 9-5 job she was trying so hard to leave.

What should she have done?

Targeted brand-new first-time parents, or parents of 0–2-year-old children, or middle-class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or…

…you get the idea.

Broad niches will keep you broke and frustrated.

Narrow niches can make you rich.

It’s that simple.

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Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

Successful Marketing is Often Entertaining

By Hassan Ko on 2025-01-10 in Blog

Things that entertain us – well, that’s not entirely our choice. When you satisfy your need for entertainment, (eat ice-cream, watch a movie, win a game) the reward centers in your brain fire off a weaker dose of the same chemical rewards that you would get for actually gathering rich food, finding a partner and winning a fight.

These chemicals stay in your brain telling you the behavior that triggered them is really good for you and forcing you to seek more of this ‘high’ state. Essentially, you don’t need entertainment, you won’t die without it- but the more you have, the more you think you need… you want it like a drug.

Advertising is the biggest business on the planet – why? Because they know this deep addictive need in human beings to want to be entertained so they weave a good feeling story or an adventure into their product brand and just like that – people are buying four pairs of the same shoes with different shapes on it.

I guess the lesson is this: Want someone to buy your products? Want someone to love/remember you?

ENTERTAIN THEM. Make them laugh or cry, make them say yes! Make them want more videos, more options, more of your approach. Give them value.

This idea dates back to the Roman era when the Colosseum delivered people to their death in the name of entertainment; showing how important it has been to us for centuries to feel occupied and given a certain standard of entertainment in order to maintain interest. This fact doesn’t escape us as Internet marketers. Just because we are not film directors doesn’t mean we cannot use what we have and know to entertain and keep people engaged with us.

My first bit of advice is this – we live in social media times so it is irrelevant if your business is well-established, new or you are selling nails and think you don’t need to know what the ‘crowd’ is doing – because you do. Make sure your social media strategy is up to date and always try to be ahead of what is happening. What are people interested in? What’s happening now? If you don’t know what is going on, I’ll bet that your competitor will and I’d say they’ll use that strategy to keep people entertained, and focused on their business – not yours.

In the same way as a face-to-face conversation, make sure your posts, tweets, content and images are unique and entertaining. People get bored in dull conversation all the time so it’s not a surprise that uninteresting social media webpages and irrelevant, boring posts will not get people coming back to your social media page or engaging in your online ‘conversations’. No talking about you? No sales. It’s really that simple.

Invest a little in finding out what really gets people talking and update yourself to be authentic, current and cool. Maybe you’ll find your inner entertainer in all sorts of unexpected ways, and in turn create more of a tribe following for your business that you can grow to ever-increasing heights.

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Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.

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