Tag Archives | digital marketing

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it?

Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And if you spent money to get that traffic, you’re out that investment.

Even if it was free traffic, you’ve still burned your chance to sell them on your product. Odds are, even if you do rewrite the copy, they’re not going to go back a second time and read it again. (Unless you offer some kind of incentive, in which case you might be able to bribe them into taking a second look.)

If only there were a way to know ahead of time whether your copy is good or not… Wait, there is!

Here’s what to do – turn off the phone, sever your Internet connection and refuse to be distracted for the next hour.

Now then, imagine you are the prospect. You are thinking like the prospect, feeling like the prospect, experiencing the same issues, same problems, same questions as you prospect, etc.

Put yourself in their shoes and reread your letter from start to finish. Do not spend time making corrections or anything else – simply read the letter as though you are a prospect considering buying this product.

Finished?

Now rate how well your copy accomplishes the following, assigning a number 1 – 5 to each element.

1 means “Practically non-existent”
2 is “Room for serious improvement”
3 means “Not horrible, but could be better”
4 is “Strong”
And a 5 indicates “You positively NAILED it.”

Ready? Here we go…

Does the headline instantly grab your attention? _____

Does the lead-in compel you to read further? _____

Are the headline and lead-in completely believable? _____

Is the headline and lead-in combo likely to resonate powerfully with a significant number of your prospects? _____

Does the headline and lead-in combo offer powerful benefits? _____

Does the spokesperson establish his/her qualifications beyond doubt? _____

Do the emotions you experience while reading the first few paragraphs compel you to want to read further? _____

Is the prospect given a reason why he or she must read this, and must read this now? _____

Does the copy read like a conversation between two friends? _____

Is it clear that the spokesperson truly has the best interests of the prospect at heart? _____

Are the product’s benefits fully explored? _____

Are the emotional reasons for purchasing fully developed? _____

Does the letter entertain and inform as well as sell? _____

Is the price fully justified? _____

Is the guarantee prominent and does it restate the benefits? _____

Is there a compelling reason why the prospect should immediately make the purchase? _____

Is there a sense of urgency? _____

Do you feel yourself getting more and more excited as you move through the letter? _____

Is the call to action compelling enough that you would feel silly for not ordering immediately? _____

Is the prospect told exactly what to do next, how to order and how s/he will receive their product? _____

If you were a prospect, would you make the purchase? _____

Scoring

21- 50: Stop right there. Do NOT use this copy until you make significant changes.

51 – 65: Not good, but at least you’ve made a start. Now go back and make the adjustments your letter needs.

66 – 80: Not bad for a draft, but not good enough to use unless you just don’t have the time to fix it, OR your offer is so compelling ($100 cars, for example) that it doesn’t need a strong letter.

81 – 95: Looking good. A little tweaking here and there can still improve your conversions.

96 – 105: Congratulations! Maybe you should be writing copy for a living!

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You already know all about scarcity. The scarcer something is, the more people want it.

That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.

For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.

But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.

But what if we used it in a slightly different way…

Imagine you have different levels of participation in a product launch.

For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.

You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.

You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.

And you’ll sell 1,000 copies that don’t include coaching or the done for you option.

Then you place counters on your site that tell how many copies of each have sold.

Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.

People will continue to revisit the page just to see what’s selling.

And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.

The last copy or two will likely FLY off the shelf.

You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.

You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.

And if they don’t act fast enough, they will miss out, too.

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Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort.

It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste.

Let’s say you spend time coaching people on how to start their own businesses. You show them the sequence, how to get things done, how to outsource, the shortcuts, the little things they need to know and so forth.

But consider this: There are other marketers who want to get paid for coaching, too. Except they don’t know where to start or what to do.

So you also coach other marketers on how to do coaching.

You let them in on all your secrets of how to get clients, how to work with clients, how the whole process works and so forth.

I suppose you could even let them listen in on your coaching calls. If you do, you need to let your students know someone else is on the line.

And whatever you’re charging your regular coaching clients, you can probably about double for your new students who are learning how to become coaches. Again, it’s up to you.

You’ve got a skill – coaching – that others want to have. So why not become a coach’s coach?

You can give your future coaches templates for their sales pages, techniques for getting their first clients and ongoing support. And for this you can easily charge $5,000.

Even if you just take on two new students a month who are learning to be coaches, that’s an extra $120,000 a year.

I mentioned this to a friend, and he’s a bit snarky. He wanted to know, “If you’re coaching students, and you’re coaching coaches on how to coach students, couldn’t you also coach people on how to train new coaches that teach coaching?”

Actually, yes. But that might be taking things a bit far. 😉

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Work expands to fill the time allotted – and even more time beyond that – if you don’t have a hard deadline. Thus, if you make it a goal to finish your new ebook in 3 months, at the 3 month mark you’ll either just be finishing, or worse yet you’ll realize you’re only halfway done. If, however, you had a hard launch date, then you’ll have the book ready. Deadlines are a magnificent thing – they give you permission to ignore the email, ignore Facebook, turn the phone off, tear yourself away from the video games and television and actually get your work done.

So how can you create a product in a short amount of time? By doing two things:

First, set a deadline that is almost impossibly close, such as 10 days from right now.

Second, hold yourself accountable on a massive scale. That is, call up your best marketing buddy and schedule a live webinar with him or her to sell your new product. Now promote the webinar heavily.

Guess what? For the next 10 days you’re going to move heaven and earth to get your product finished for that webinar, and on Day 11 you are going to party!

First, you’re going to be celebrating the sales you made on the webinar.

Second, you’re going to be looking forward to all the sales you will make in the future with your new product. In fact, you’re going to take the momentum that webinar created and use it to contact other marketers and set up more live webinars for their lists.

Third, you are going to feel fantastic. That new product that you thought would take 3 months of your life only took 10 days!

Fourth, you’ve now got a system for not only getting products done fast, but also getting your first sales the moment the product is completed for an immediate payoff.

How great is that?!

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You read a book and a week later you hardly remember a thing.

You watch a video and a day later it’s lost from your memory…

The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch.

Keep a notebook or file just for this purpose. Review it often. And put those three things to work in your life as soon as you possibly can.

The world’s wisdom and secrets is at your fingertips inside books old and new. Many of the world’s greatest teachers and successful people share their secrets and strategies inside the pages of a book.

When you read for learning, you are only moments away from discovering some new information that can change the course of your life in new and better directions.

But you must take action.

And you must REMEMBER the insights that really matter.

Read to learn and grow, and remember to write down your three biggest takeaways from each session, and then take action on what you are learning so that it becomes internalized wisdom.

Start doing this, and every day can be a better day as you absorb the knowledge of the happiest, healthiest and wealthiest people in the world, and incorporate it into your life so that you can be one of them too! Then write your own book for other people to remember! 🙂

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Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later.

The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes.

I propose we cut out all that nonsense and I’ll just tell you what you need to know here and now. Ready?

1: Outsource customer service as soon as humanly possible.

Reason why: If you don’t, you’ll waste half of each day doing things like answering support tickets, changing email addresses for members who changed their email address (yes, that is a thing) issuing refunds, answering questions and so forth.

That is time you could spend doing something else like… let’s see… wait, I know – MAKING MONEY.

Your focus should be on building your business, not answering support tickets (“When I log in, I see a funny thing at the top that says I’m logged in… is that what it’s supposed to say?”) I’m not kidding, that is a real support ticket I once received.

Another reason why: Your virtual assistant who is handling your support can shield you from the negative ninnies. What’s a “negative ninny,” you ask? It’s that person who buys your product and then rants on for 6 pages on how awful your product is, how awful you are and so forth. You don’t need to hear that stuff. Just tell your V.A. to handle it for you without ever telling you about it. (In this case, refunding the person and removing them from every list is all that’s required.)

And by the way, if you’re thinking that your products will be so great, everyone will love them, well then I know you haven’t created any products yet.

I don’t care if you invent the method for turning pixels into gold, someone will hate it. And that’s okay, as long as you don’t have to hear about it.

2: Outsource the things that bring you profit FIRST.

So let’s say you want to outsource website building, content creation, product creation, sales writing, software creation and so forth.

Ask yourself this question: What’s going to bring me the fastest return on my money?

That’s the project to outsource first.

Maybe you pay someone to create a product for you, and then you turn around and sell that product to hundreds of buyers. BOOM! You’ve just made your money back and much more.

But what if you don’t have any customers yet? And no list? Then maybe you need to outsource the building of your squeeze page so you can start list building so you can start selling stuff to your list.

Whatever will put you in profit first is the thing you need to outsource first. This way you are not coming out of pocket by thousands and thousands of dollars without a return.

3: Pay outsources based on the JOB, not by an hourly rate.

You want to know going in what it’s going to cost you to get a specific job done. And a true professional will be able to tell you exactly what it will cost.

A lot of marketers make the mistake of paying by the hour to get a job done. So not only don’t they know exactly what the job will cost – they also don’t know if the outsourcer is dragging the job out longer to make it pay more. Yes, it’s been known to happen.

The exception to the non-hourly rule?

Your virtual assistant or customer service person. Because of the nature of their work, in most cases paying them by the hour is the way to go.

4: Outsource work you’re putting off.

Did you create a new product, but you haven’t edited yet? Or maybe you haven’t built the website or made the sales letter.

All the time you invested in creating that product is going to waste. Outsource someone to do what you haven’t done, so you can get it online and start making sales ASAP.

5: Outsource what you’re not good at, and what you don’t like doing.

Sure, you love building websites, but let’s face it: You haven’t updated your website skills since 2007. Or you know how to write sales copy, but you HATE doing it.

Those are things you should be outsourcing. By focusing on your strengths as well as strategically planning your business, and letting other experts handle the rest of the work, you’ll make more money faster than if you try to do everything yourself.

6: Outsource the instrument playing while you conduct the orchestra.

There may come a time very soon when you have a system in place for making money. It could be as simple as creating a product in your niche, write several pieces of content preparing people for the product, record several videos leading up to the launch, and then launching.

Yet all of that is a lot of work. You’ve got sales copy to write, JV’s to contact, swipe emails to write, etc.

If you can afford it, outsource everything you can so that you can focus on working ON your business instead of IN your business.

People who focus on working on their business while outsourcing a lion’s share of the work tend to make 5 to 10 times as much money as those who work in their business.

Sort of a no-brainer, don’t you think?

7: If you haven’t yet outsourced something – what are you waiting for?

If you already have an online business, or you’re in the process of building one and you haven’t yet outsourced something, odds are it’s simply because fear is holding you back.

Go to Fiverr, Upwork, Craigslist or Warrior and outsource a small job, just to see how it works. I promise, you’ll be hooked and your business will grow twice as fast.

There is not a seven-figure internet marketer out there who doesn’t outsource. So isn’t it about time you did, too?

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I feel almost silly writing an article on this topic, because I can sum it up in one sentence:

Write about your own personal experiences in story form.

That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth.

So if you’re writing a blog post about how to increase traffic, use your own examples of what you did, how you did it, and the results. If you can flavor it with storytelling skills that keep your reader riveted, so much the better.

And who better to show you how to tell a story than professional stand up comics? These guys and gals live and die by the story – they either get it right or they’re booed off the stage, and being booed is not funny or fun.

The steps to great storytelling according to comedians?

1. Be Brief (don’t ramble – get to the point)
2. Give Details (the useful ones – don’t bog the story down with useless stuff)
3. Use Story Twists (surprise is a wonderful thing)
4. Work the Crowd (or in this case, your readers)
5. Act Out The Characters (difficult to do in a blog, but I’ve always thought lending your own personality or character to your writing is extremely important)
6. Practice (write often – the more you write, the better you’ll get)
7. End on the Biggest Laugh (or point if you’re a blogger)

Get the details on how comedians tell great stories here:

http://www.askmen.com/money/how_to_400/443_how_to.html

Implement these storytelling tips into your blog posts, and you’ll engage your audience on a deeper level, and keep them hooked on your content.

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Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital. Join David Allen Capital Affiliate Program Free & Make Hefty Commission Too.

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If you’ve ever read Napoleon Hill’s “Think and Grow Rich,” you know that he repeatedly alludes to “the secret” without ever stating exactly what the secret is.

A quick aside here – I wonder if his book would still be popular to this day if he had simply STATED the secret, rather than leaving it a bit of a mystery? I don’t think so.

Some have said the secret is to, “Conceive it, believe it and then achieve it.” That is, you need to decide what you want, believe with all your heart that you can and WILL achieve it, and then take the action necessary to make it happen.

Others have said the secret lies in Chapter 2, where even Napoleon’s own son said he was able to identify the secret. That chapter is about “Desire: The Starting Point Of All Achievement.”

Chapter 2 reads, “The method by which desire for riches can be transmuted into its financial equivalent consists of six definite, practical steps…”

“First. Be definite as to the amount.” Desiring a lot of money or to be rich won’t work. Making a goal of $5,000 a month in income will.

“Second. Determine exactly what you intend to give in return for the money you desire.” You don’t get something for nothing – if you did, you could simply make a wish and your desire would appear. You’ll need to exchange your efforts for the money you desire, so what is it you can do? How can you give tremendous value to others?

“Third. Establish a definite date when you intend to possess the money you desire.” Never underestimate the power of a deadline, or the need to be accountable to someone. Tell the person you least want to disappoint of your deadline, and be sure they hold you to it.

“Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.” Decide what you’re going to do, and then just do it. Don’t wait – procrastination leads to excuses which leads to more procrastination. Begin immediately.

“Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.” You’ve heard this before – Write it down. Make it concrete. Make it REAL.

“Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ – SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.” Twice a day? I would suggest several times a day. Keep your goal right in front of you so that it’s on your mind always, like a mantra. It should be the last thing you think about as you fall asleep, the first thing you think of upon waking, and your predominant thought throughout the day. As you think about it, BELIEVE it is already done – you are simply going through the formalities.

You’ll notice that these 6 steps assume one thing – that you will take ACTION and do whatever it is you need to do to make it happen.

Six steps, plus action.

If we were to boil this down to its essence, what would it be?

Conceive it
Believe it
Achieve it

And there you have it – Napoleon Hill’s secret to Thinking and Growing Rich.

Famous sales person Ben Gay tells the story of being on an ocean going fishing boat with a very successful friend. His friend hooked a whopper of a fish on his line. The crew went crazy with someone shouting out “slow down, speed up, hard to port, etc.” Crew members were running around doing whatever they do and the entire boat had a feeling of total chaos while his friend was working on landing this fish.

But his friend was as calm as could be. When Ben asked his friend how he could stay so calm amid all this frenzy, his friend replied, “While the fish and the crew don’t know the outcome of this struggle, I do.”

His friend had already conceived and believed he would catch a giant fish. All that was left was to calmly and serenely land him.

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Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence, or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk, than to risk and lose. When you fail at something, it’s natural to worry what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970’s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, but you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work, and you chuck the whole thing. Why? Low self-confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

“Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Join & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Money Online Too!

Save Money Around the World at Over 1,500,000 Locations! The average savings are more than $100 a month – that’s $1200 to $1400 a year savings on all the things you already buy! Join Great Life Worldwide International Business Opportunity & Make Residual Income Too.

Secrets Of Success Movement Affiliate Program By Russell Brunson Earn 40% Lifetime Commission, Join Free Now!

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Do You Need High Quality Advertising? Please Join Traffic Authority Or Leads Leap International Opportunities Free & Make Passive Income Too.

Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.

Are You Looking For Digital & Physical Products Like High Quality Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.

Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup International Business Opportunity.

Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.

Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital. Join David Allen Capital Affiliate Program Free & Make Hefty Commission Too.

Secrets Of Success Movement Affiliate Program By Russell Brunson Earn 40% Lifetime Commission, Join Free Now!

Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.