Bloggers, email marketers, copywriters and writers of all genres, how do you keep your readers coming back for more? By utilizing that literary gem, the cliffhanger. I’ll show you how to use cliffhangers and teasers to increase your sales, but first a little background…
We’ve all been caught up in a story only to realize it was continued in the next chapter, installment, episode or issue. And wouldn’t you know it; they ended the present installment right when something HUGE was about to happen! Coincidence? Not at all.
When Dallas ended their season with “Who shot JR?” it was all people talked about for the entire summer. Heck, that was over 3 decades ago, and people still refer to it today. But what if they had shown you who shot JR before they ended the season? It’s likely no one would even remember that JR got shot at all.
Just this morning I was reading a work of fiction in which one of the main characters realized he was about to be ambushed when POOF! It was the end of the chapter. And wouldn’t you know it – the next chapter addressed an entirely different plot line of the story, thus leaving me in suspense until I can return to my reading.
It is the suspense that keeps us watching the movie or tuning in each week to the television show or watching the News at 11 because of that teaser they threw at us earlier in the evening that said, “Is your holiday turkey safe to eat? Find out at 6:00,” or “Is the water you’re drinking causing you cancer? Find out tonight at 11:00.”
You can use this technique in your own marketing, as well. For example, when writing a series of emails, end each one with a major benefit of what they’ll discover in the next email. When writing a sales letter, promise to teach them something they really want to know, but first delve more deeply into why they need your product. And when writing blog posts, either throw out a teaser at the end that sends them to another blog post or sales letter or use the JR method and leave them hanging until your next post.
Cliffhangers and teasers can be your best friend when it comes to getting your emails opened, your sales letter read and people hanging on your every word. And if you look closely, you’ll notice I even deployed this technique in the first paragraph of this article. It got you to keep reading, now, didn’t it? 😉
“Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Join & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Residual Income Too!
Save Money Around the World at Over 1,500,000 Locations! The average savings are more than $100 a month – that’s $1200 to $1400 a year savings on all the things you already buy! Join Great Life Worldwide International Business Opportunity & Make Residual Income Too.
Secrets Of Success Movement Affiliate Program By Russell Brunson Earn 40% Lifetime Commission, Join Free Now!
Do You Need An Autoresponder? Please Join Send Shark Autoresponder
Do You Need Email Marketing? Please Join Udimi.
Do You Need High Quality Advertising? Please Join Traffic Authority Or LeadsLeap International Opportunities Free & Make Passive Income Too.
Are You Looking For High Quality Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.
Are You Looking For Digital & Physical Products Like High Quality Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.
Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup International Business Opportunity.
Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.
Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital. Join David Allen Capital Affiliate Program Free & Make Hefty Commission Too.
Secrets Of Success Movement Affiliate Program By Russell Brunson Earn 40% Lifetime Commission, Join Free Now!
Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.
Comments are closed.