Are you using online video in your email campaigns yet? If not, you might want to consider it. Because video engages more of the senses than the written word, and it can result in higher conversions.
Here are 7 tips for getting the most out of video…
1. Don’t embed videos into your emails. If you’ve ever tried it, you know that embedding video into email is challenging both from a technical and a deliverability standpoint. Instead, embed a thumbnail image that links to your video. The recipient clicks the play button, and the video automatically opens on a video landing page and begins to play.
2. Keep your videos short and to the point. Remember, anyone can close your video at any time, so your video should only be as long as you can hold their attention. Don’t offer long winded introductions explaining why you’re making the video – just get straight to the point.
3, Tell them what’s in it for them. A continuation of Point 2 – people are super busy so respect their time by immediately telling them the benefits they’ll receive from watching the video.
4. Don’t use YouTube. There is a time and place for YouTube, but your landing page isn’t one of them. Instead, use your own branded video landing page with your own video player. Include contact information, calls to action, an email sign-up, etc. When you control the landing page, you control what happens next.
5. Don’t forget your mobile users. Make sure your video platform allows playback on smart devices and supports both HTML5 and Flash formats.
6. Consider adding written text to your videos. Some people like to watch video, others prefer to read. By adding a transcript below the video, you’re appealing to a broader range of customers.
7. Track your results. Just like any other form of marketing, you need to know what’s working and what’s not. Always track open rates, play rates, whether the emails are being forwarded, etc.
“Huge Savings + Income Opportunity” want up to 50% off your bills and earn weekly checks? Join & Secure Your Position 2 x 16 Matrix, Join Save Club International Business Opportunity Today! Save 50% & Make Money Online Too!
Save Money Around the World at Over 1,500,000 Locations! The average savings are more than $100 a month – that’s $1200 to $1400 a year savings on all the things you already buy! Join Great Life Worldwide International Business Opportunity & Make Residual Income Too.
Secrets Of Success Movement Affiliate Program By Russell Brunson Earn 40% Lifetime Commission, Join Free Now!
Do You Need An Autoresponder? Please Join Send Shark Autoresponder
Do You Need Email Marketing? Please Join Udimi.
Do You Need High Quality Advertising? Please Join Traffic Authority Or Leads Leap International Opportunities Free & Make Passive Income Too.
Are You Looking For Organic Supplements & Make Money Online Too? Please Join Live Good International Business Opportunity.
Are You Looking For Digital & Physical Products Like High Quality Supplements & Financial Education & Make Money From Home Too? Please Join Great Life Worldwide International Business Opportunity.
Would You Like To Backup All Your Files & Pictures & Make Residual Income Too? Please Join Got Backup International Business Opportunity.
Would You Like To Have All The Tools, Training & Resources Needed To Succeed As An Affiliate. Please Join Master Affiliate Profits. Complete Affiliate Business Setup With Awesome Digital Marketing Courses.
Business Owner? For Business Funding – Preferred Funding – Instant Micro Funding – Line Of Credit & Payment Processing Please Visit David Allen Capital. Join David Allen Capital Affiliate Program Free & Make Hefty Commission Too.
Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.
Comments are closed.